[{"id":13974,"date":"2023-11-30T17:17:00","date_gmt":"2023-11-30T16:17:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13974"},"modified":"2023-12-13T17:26:53","modified_gmt":"2023-12-13T16:26:53","slug":"intermarche-et-netto-sensibilisation-et-formation-aux-messages-responsables","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/intermarche-et-netto-sensibilisation-et-formation-aux-messages-responsables\/","title":{"rendered":"Intermarch\u00e9 et Netto \u2013 Sensibilisation et formation aux messages responsables"},"content":{"rendered":"\n

La probl\u00e9matique<\/h4>\n\n\n\n
Dans un contexte o\u00f9 les accusations pour greenwashing ou communication st\u00e9r\u00e9otyp\u00e9e se multiplient, comment rendre les \u00e9quipes marketing, communication et RSE des marques Intermarch\u00e9 et Netto (Groupe Les Mousquetaires) plus autonomes et plus confiantes dans la production de contenus ?<\/p>\n\n\n\n

La prestation r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Conception et animation d’une conf\u00e9rence<\/strong> de sensibilisation avec l’ensemble des \u00e9quipes concern\u00e9es (une soixantaine de personnes, en pr\u00e9sentiel) suivies de sessions de formations<\/strong> en petits groupes (en pr\u00e9sentiel \u00e9galement) pour aborder l’ensemble des enjeux associ\u00e9s aux messages responsables (pr\u00e9venir le greenwashing, lutter contre les st\u00e9r\u00e9otypes, promouvoir de nouveaux r\u00e9cits), analys\u00e9 de nombreuses campagnes, pr\u00e9senter les diff\u00e9rents leviers d’action et les mettre en application sur des cas pratiques. <\/p>\n\n\n\n
Nous avons \u00e9galement exploit\u00e9 le temps en sous-groupe pour produire les contenus d’un document synth\u00e9tique \u00ab\u00a0Les 10 r\u00e8gles pour des messages plus responsables\u00a0\u00bb qui a ensuite \u00e9t\u00e9 consolid\u00e9 et diffus\u00e9 en interne. <\/p>\n\n\n\n
La prestation a \u00e9t\u00e9 assur\u00e9e en novembre 2023 par Mathieu Jahnich, en \u00e9troite collaboration avec Baptiste Carpentier (Responsable RSE).<\/p>\n\n\n\n

Le t\u00e9moignage du client<\/h4>\n\n\n\n
\n
\u00ab Dans un contexte soci\u00e9tal tr\u00e8s mouvant et de plus en plus complexe en mati\u00e8re de lutte contre le greenwashing et les st\u00e9r\u00e9otypes, nous avions besoin d\u2019accompagner nos \u00e9quipes de communicants dans la prise en compte de ces aspects dans leur travail quotidien et de donner des r\u00e9f\u00e9rences communes.
\u00a0\u00a0<\/p>\n\n\n\n
L’intervention de Mathieu nous a apport\u00e9 un rappel du cadre r\u00e9glementaire et d\u00e9ontologique, une vision \u00e0 360\u00b0 des probl\u00e9matiques \u00e0 int\u00e9grer et sur lesquelles \u00eatre vigilant, des bonnes pratiques tr\u00e8s op\u00e9rationnelles.
\u00a0\u00a0<\/p>\n\n\n\n
Les participants \u00e0 la formation ont appr\u00e9ci\u00e9 les cas concrets, l\u2019expertise du formateur et le format du dispositif d\u00e9ploy\u00e9. De mon c\u00f4t\u00e9, la capacit\u00e9 d\u2019adaptation \u00e0 nos sp\u00e9cificit\u00e9s et contraintes et la qualit\u00e9 des livrables ont \u00e9t\u00e9 cl\u00e9s dans la r\u00e9ussite de la mission confi\u00e9e \u00e0 MJ Conseil.\u00a0\u00bb
\u00a0\u00a0<\/p>\nBaptiste Carpentier, responsable RSE, ITM Alimentaire International (novembre 2023)<\/cite><\/blockquote>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13977,"template":"","offer_type":[97],"reference_types":[118],"acf":{"case_study_title":"","case_study":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13974"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13977"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13974"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13974"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13977,"date":"2023-12-13T17:17:47","slug":"les-mousquetaires","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/intermarche-et-netto-sensibilisation-et-formation-aux-messages-responsables\/les-mousquetaires\/","title":{"rendered":"les mousquetaires"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/12\/les-mousquetaires.jpg","filesize":21425,"sizes":{"thumbnail":{"file":"les-mousquetaires-150x150.jpg","width":150,"height":150,"filesize":11644,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/les-mousquetaires-150x150.jpg"},"full":{"file":"les-mousquetaires.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/les-mousquetaires.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/les-mousquetaires.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13977"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13977"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":118,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/distribution-ecommerce\/","name":"Distribution - Ecommerce","slug":"distribution-ecommerce","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/118"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13980,"date":"2023-11-13T17:54:00","date_gmt":"2023-11-13T16:54:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13980"},"modified":"2023-12-13T17:58:47","modified_gmt":"2023-12-13T16:58:47","slug":"gt-climat-c3d-comment-valoriser-ses-engagements-climat-sans-greenwashing","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/gt-climat-c3d-comment-valoriser-ses-engagements-climat-sans-greenwashing\/","title":{"rendered":"GT Climat C3D \u2013 Comment valoriser ses engagements climat sans greenwashing ?"},"content":{"rendered":"\n
Mathieu a \u00e9t\u00e9 sollicit\u00e9 par Laetitia Boucher (Responsable DD, Paris La D\u00e9fense) et Antoine Joint (Directeur strat\u00e9gies climat et biodiversit\u00e9, Utopies), animateurs du Groupe de travail \u00ab\u00a0Climat\u00a0\u00bb du Coll\u00e8ge des directeurs du d\u00e9veloppement durable (C3D)<\/a>, pour concevoir et animer un webinaire d\u00e9di\u00e9 \u00e0 la communication climatique. <\/p>\n\n\n\n
En pr\u00e9sence d’une trentaine de responsables DD et communication de diff\u00e9rentes entreprises, Mathieu a tout d’abord pr\u00e9sent\u00e9 les pr\u00e9conisations de l’ADEME sur l’utilisation de l’all\u00e9gation de neutralit\u00e9 carbone dans les communications, sur la base de l’avis d’experts<\/a> auquel il avait contribu\u00e9 en 2022. <\/p>\n\n\n\n
Il a ensuite donn\u00e9 la parole \u00e0 Amadea Kostrzewa (Manager Mobilisation et Climat, COJOP Paris 2024) et Am\u00e9lie Seraidarian (Responsable Communication et RSE, Suravenir Assurances) qui ont partag\u00e9 leur exp\u00e9rience sur le sujet. <\/p>\n\n\n\n
<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13983,"template":"","offer_type":[97],"reference_types":[116],"acf":{"case_study_title":"","case_study":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13980"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13983"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13980"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13980"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13983,"date":"2023-12-13T17:54:47","slug":"c3d","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/gt-climat-c3d-comment-valoriser-ses-engagements-climat-sans-greenwashing\/c3d\/","title":{"rendered":"C3D"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/12\/C3D.jpg","filesize":5481,"sizes":{"thumbnail":{"file":"C3D-150x150.jpg","width":150,"height":150,"filesize":4139,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/C3D-150x150.jpg"},"full":{"file":"C3D.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/C3D.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/C3D.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13983"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13983"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":116,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/environnement-energie\/","name":"Environnement - \u00c9nergie - Climat","slug":"environnement-energie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/116"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13985,"date":"2023-10-20T18:10:00","date_gmt":"2023-10-20T16:10:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13985"},"modified":"2023-12-13T18:10:56","modified_gmt":"2023-12-13T17:10:56","slug":"publicis-groupe-la-guerre-au-greenwashing-est-declaree","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/publicis-groupe-la-guerre-au-greenwashing-est-declaree\/","title":{"rendered":"Publicis Groupe \u2013 La guerre au greenwashing est d\u00e9clar\u00e9e !"},"content":{"rendered":"\n
Le 17 octobre 2023, Mathieu Jahnich a particip\u00e9 \u00e0 la conf\u00e9rence #positivetalk organis\u00e9e par Publicis Groupe sur le th\u00e8me de la lutte contre le greenwashing et anim\u00e9e par Olivier Bailloux, responsable RSE et de la planification strat\u00e9gique Saatchi & Saatchi. <\/p>\n\n\n\n
Les autres invit\u00e9\u00b7es \u00e9taient :<\/p>\n\n\n\n
\n
Pascal Canfin, pr\u00e9sident de la Commission Environnement du Parlement europ\u00e9en<\/li>\n\n\n\n
Magali Jalade, directrice des affaires publiques et juridiques \u00e0 l\u2019ARPP<\/li>\n<\/ul>\n\n\n\n
Le replay de la conf\u00e9rence est accessible sur cette page<\/a>. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13988,"template":"","offer_type":[97],"reference_types":[126],"acf":{"case_study_title":"","case_study":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13985"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13988"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13985"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13985"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13988,"date":"2023-12-13T18:10:39","slug":"positivetalk-logo","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/publicis-groupe-la-guerre-au-greenwashing-est-declaree\/positivetalk-logo\/","title":{"rendered":"positivetalk logo"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/12\/positivetalk-logo.jpg","filesize":20723,"sizes":{"thumbnail":{"file":"positivetalk-logo-150x150.jpg","width":150,"height":150,"filesize":10719,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/positivetalk-logo-150x150.jpg"},"full":{"file":"positivetalk-logo.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/positivetalk-logo.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/positivetalk-logo.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13988"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13988"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":126,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/com-pub-marketing\/","name":"Com - 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Conception et animation d’une formation sur-mesure aux enjeux de communication plus responsable, avec un focus sur le volet \u00ab\u00a0messages responsables\u00a0\u00bb, pour les \u00e9quipes communication et marketing d’Octopus Energy<\/a>. <\/p>\n\n\n\n
La formation, d’une dur\u00e9e de 3 heures en pr\u00e9sentiel, \u00e9tait structur\u00e9e en 4 temps : <\/p>\n\n\n\n
\n
Rappel des fondamentaux de la communication responsable <\/li>\n\n\n\n
Focus sur la lutte contre le greenwashing<\/li>\n\n\n\n
Focus sur les enjeux de communication universelle<\/li>\n\n\n\n
Mise en pratique, en particulier sur les campagnes pass\u00e9es et venir de la marque. <\/li>\n<\/ul>\n\n\n\n
Nos interlocutrices \u00e9taient Am\u00e9lie Le Provost – Matagne (responsable affaires r\u00e9glementaires) et Marion Durand (directrice marketing et communication). <\/p>\n\n\n\n
$\"Exemple$ <\/figure>\n","protected":false},"featured_media":13970,"template":"","offer_type":[97],"reference_types":[116],"acf":{"case_study_title":"","case_study":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13968"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13970"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13968"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13968"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13970,"date":"2023-12-13T16:48:02","slug":"octopus-energy","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/octopus-energy-formation-aux-messages-responsables\/octopus-energy\/","title":{"rendered":"octopus energy"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/12\/octopus-energy.jpg","filesize":3861,"sizes":{"thumbnail":{"file":"octopus-energy-150x150.jpg","width":150,"height":150,"filesize":2807,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/octopus-energy-150x150.jpg"},"full":{"file":"octopus-energy.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/octopus-energy.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/octopus-energy.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13970"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13970"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":116,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/environnement-energie\/","name":"Environnement - \u00c9nergie - Climat","slug":"environnement-energie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/116"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13965,"date":"2023-09-29T16:34:00","date_gmt":"2023-09-29T14:34:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13965"},"modified":"2023-12-13T16:36:08","modified_gmt":"2023-12-13T15:36:08","slug":"universite-catholique-de-louest-formation-a-la-com-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/universite-catholique-de-louest-formation-a-la-com-responsable\/","title":{"rendered":"Universit\u00e9 Catholique de l\u2019Ouest \u2013 Formation \u00e0 la communication responsable"},"content":{"rendered":"\n
Nous avons \u00e9t\u00e9 sollicit\u00e9es par V\u00e9ronique Giardina, directrice de la communication de l’Universit\u00e9 Catholique de l’Ouest<\/a> pour former l’ensemble de l’\u00e9quipe communication aux enjeux et pratiques de communication responsable. <\/p>\n\n\n\n
La mission a \u00e9t\u00e9 r\u00e9alis\u00e9e en trois temps : <\/p>\n\n\n\n
\n
Temps 1 – Webinaire (juillet 2023). Une conf\u00e9rence en visio d\u20191h30 environ pour pr\u00e9senter le panorama des enjeux et pratiques de communication responsable, avec un focus sur les sp\u00e9cificit\u00e9s des \u00e9tablissements d\u2019enseignement sup\u00e9rieur. Session de questions-r\u00e9ponses.<\/li>\n\n\n\n
Temps 2 – Questionnaire pour identifier les bonnes pratiques et recueillir les besoins (\u00e9t\u00e9 2023). <\/li>\n\n\n\n
Temps 3 – Un atelier en pr\u00e9sentiel d\u2019une dur\u00e9e de 3 heures environ (septembre 2023) pour partager les bonnes pratiques, identifier des leviers d’am\u00e9lioration et travailler en sous-groupes sur des projets embl\u00e9matiques.<\/li>\n<\/ul>\n\n\n\n
$\"Premi\u00e8re$ <\/figure>\n","protected":false},"featured_media":13967,"template":"","offer_type":[97],"reference_types":[99],"acf":{"case_study_title":"","case_study":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13965"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13967"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13965"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13965"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13967,"date":"2023-12-13T16:34:28","slug":"uco","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/universite-catholique-de-louest-formation-a-la-com-responsable\/uco\/","title":{"rendered":"uco"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/12\/uco.jpg","filesize":2896,"sizes":{"thumbnail":{"file":"uco-150x150.jpg","width":150,"height":150,"filesize":2083,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/uco-150x150.jpg"},"full":{"file":"uco.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/uco.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/uco.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13967"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13967"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":99,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/esr\/","name":"Enseignement sup et recherche","slug":"esr","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/99"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13963,"date":"2023-09-27T15:30:00","date_gmt":"2023-09-27T13:30:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13963"},"modified":"2023-12-13T15:31:08","modified_gmt":"2023-12-13T14:31:08","slug":"seppic-webinaires-sur-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/seppic-webinaires-sur-la-communication-responsable\/","title":{"rendered":"Seppic \u2013 Webinaires sur la communication responsable"},"content":{"rendered":"\n
Dans le cadre de la Semaine du d\u00e9veloppement durable, Mathieu a \u00e9t\u00e9 sollicit\u00e9 pour sensibiliser les \u00e9quipes communication du groupe Seppic aux enjeux et pratiques de communication plus responsable. <\/p>\n\n\n\n
Deux conf\u00e9rences d’une heure en visio ont \u00e9t\u00e9 organis\u00e9es le 27 septembre 2023, l’une en fran\u00e7ais, l’autre en anglais. <\/p>\n","protected":false},"featured_media":13964,"template":"","offer_type":[97],"reference_types":[134],"acf":{"case_study_title":"","case_study":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13963"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13964"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13963"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13963"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13964,"date":"2023-12-13T15:29:56","slug":"seppic","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/seppic-webinaires-sur-la-communication-responsable\/seppic\/","title":{"rendered":"Seppic"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/12\/Seppic.jpg","filesize":4343,"sizes":{"thumbnail":{"file":"Seppic-150x150.jpg","width":150,"height":150,"filesize":3094,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/Seppic-150x150.jpg"},"full":{"file":"Seppic.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/Seppic.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/12\/Seppic.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13964"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13964"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":134,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/industrie-ingenierie\/","name":"Industrie - Ing\u00e9nierie","slug":"industrie-ingenierie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/134"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13845,"date":"2023-09-23T00:16:54","date_gmt":"2023-09-22T22:16:54","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13845"},"modified":"2024-11-14T22:32:41","modified_gmt":"2024-11-14T21:32:41","slug":"assurance-maladie-accompagnement-en-strategie-de-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/assurance-maladie-accompagnement-en-strategie-de-communication-responsable\/","title":{"rendered":"Assurance Maladie \u2013 Accompagnement en strat\u00e9gie de communication responsable"},"content":{"rendered":"\n
La probl\u00e9matique<\/h4>\n\n\n\n
Comment engager les membres de la Direction de la communication (40 personnes) et l\u2019ensemble du r\u00e9seau communication (400 personnes partout en France) dans une d\u00e9marche structur\u00e9e de communication plus responsable ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e<\/h4>\n\n\n\n
\n
Recueil des bonnes pratiques et des attentes \u00e0 travers un questionnaire <\/li>\n\n\n\n
Formation des membres du Codir et des \u00e9quipes de la Direction<\/li>\n\n\n\n
Sensibilisation de l’ensemble du r\u00e9seau \u00e0 travers une conf\u00e9rence inaugurale et une s\u00e9rie de webinaires mensuels sur des th\u00e9matiques pr\u00e9cises <\/li>\n\n\n\n
Co-construction des engagements, d\u2019un plan d\u2019action et de check-lists en communication responsable (animation d’ateliers avec un groupe de volontaires)<\/li>\n\n\n\n
Appui \u00e0 l\u2019animation de la d\u00e9marche et au pilotage du plan d\u2019action.<\/li>\n<\/ul>\n\n\n\n
Au printemps 2024, la Direction de la communication de la Caisse nationale de l\u2019Assurance Maladie a publi\u00e9 son \u00ab Guide pour une communication plus responsable<\/strong> \u00bb, concr\u00e9tisation d\u2019une ann\u00e9e de sensibilisation, de co-construction et d\u2019accompagnement. D\u00e9couvrez dans cet article<\/a> le contenu de ce guide qui pourrait vous inspirer, la m\u00e9thodologie que nous avons d\u00e9ploy\u00e9e ainsi que le t\u00e9moignage de la cheffe de projet.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
L\u2019\u00e9quipe projet<\/h4>\n\n\n\n
La mission a d\u00e9marr\u00e9 fin 2022 et cours jusqu’en f\u00e9vrier 2024. Elle est assur\u00e9e par Mathieu, Aur\u00e9lie et Sandrine. Notre interlocutrice est Nathalie Dupland, Directrice adjointe, Direction de l\u2019information et de la communication.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
T\u00e9moignage de la cliente* <\/h4>\n\n\n\n
\u00ab\u00a0J\u2019ai particuli\u00e8rement appr\u00e9ci\u00e9 votre relationnel : votre capacit\u00e9 \u00e0 \u00eatre toujours positifs et bienveillants ont \u00e9t\u00e9 des appuis pr\u00e9cieux et appr\u00e9ci\u00e9s.<\/p>\n\n\n\n
Je peux aussi \u00e9voquer votre qualit\u00e9 d\u2019\u00e9coute et votre sens de l\u2019adaptation. Il fallait tenir compte de notre contexte, de nos outils, de notre strat\u00e9gie, de la taille d\u2019une organisation comme la n\u00f4tre et de la mani\u00e8re dont elle travaille et se pilote.<\/p>\n\n\n\n
Je souhaite aussi souligner votre approche pragmatique et humble. Vous nous avez encourag\u00e9s \u00e0 nous lancer, \u00e0 avancer \u00e9tape apr\u00e8s \u00e9tape, \u00e0 accepter de devoir progresser, \u00e0 choisir nos priorit\u00e9s. Ce sont des conseils rassurants \u00e0 se rem\u00e9morer r\u00e9guli\u00e8rement il me semble. \u00bb<\/p>\n\n\n\n
Nathalie Dupland, Directrice adjointe de la direction de l\u2019information et de la communication, Caisse nationale de l\u2019Assurance Maladie (septembre 2024)<\/em><\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
\u00a0<\/p>\n\n\n\n
* Il s’agit d’une synth\u00e8se. Le t\u00e9moignage complet est disponible sur cette page<\/a>. <\/p>\n","protected":false},"featured_media":13847,"template":"","offer_type":[108,97],"reference_types":[140],"acf":{"case_study_title":"","case_study":"","highlight":true},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13845"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13847"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13845"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13845"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13847,"date":"2023-09-23T00:16:47","slug":"assurance-maladie-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/assurance-maladie-accompagnement-en-strategie-de-communication-responsable\/assurance-maladie-2\/","title":{"rendered":"assurance 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\u2013 Relecture d\u2019outils de communication RSE"},"content":{"rendered":"\n
D\u00e9but septembre 2023, nous avons \u00e9t\u00e9 sollicit\u00e9s par M\u00e9lanie Czepik, responsable RSE de MGEN pour effectuer une relecture critique et constructive de la future page RSE du site web et d’un projet de communiqu\u00e9 de presse : <\/p>\n\n\n\n
\n
analyse de la structure d\u2019ensemble, de l\u2019argumentaire et des all\u00e9gations environnementales et sociales (textes + images), <\/li>\n\n\n\n
identification de celles qui pourraient pr\u00eater \u00e0 confusion ou susciter des r\u00e9actions n\u00e9gatives (greenwashing), <\/li>\n\n\n\n
formulation de pistes d\u2019am\u00e9lioration. <\/li>\n<\/ul>\n\n\n\n
Une r\u00e9union d’\u00e9change a \u00e9t\u00e9 organis\u00e9e ensuite pour partager nos analyses et discuter de nos recommandations. <\/p>\n","protected":false},"featured_media":13826,"template":"","offer_type":[109],"reference_types":[127,140],"acf":{"case_study_title":"","case_study":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13825"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13826"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13825"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13825"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13826,"date":"2023-09-20T08:56:24","slug":"mgen","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/mgen-relecture-doutils-de-communication-rse\/mgen\/","title":{"rendered":"mgen"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/09\/mgen.jpg","filesize":37136,"sizes":{"thumbnail":{"file":"mgen-150x150.jpg","width":150,"height":150,"filesize":12824,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/mgen-150x150.jpg"},"full":{"file":"mgen.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/mgen.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/mgen.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13826"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13826"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":127,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/banque-assurance\/","name":"Banque - 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Mathieu Jahnich a assur\u00e9 le 14 septembre 2023 un webinaire d’1h30 sur le th\u00e8me de la communication responsable, pour les membres de Grenoble Ecobiz, le premier r\u00e9seau des entreprises de l’Is\u00e8re. <\/p>\n\n\n\n
Au programme : les enjeux qui transforment la soci\u00e9t\u00e9, les 4 piliers de la communication responsable, la dynamique observ\u00e9e et le nouveau r\u00f4le des communicant\u00b7es. <\/p>\n\n\n\n
Les entreprises et organisations repr\u00e9sent\u00e9es \u00e9taient tr\u00e8s vari\u00e9es : EDF, Airliquide, Poma, Equans, Alticeo, Adeunis, Adex, Branchet, Universit\u00e9 Grenoble Alpes, Cr\u00e9dit Agricole, XL Groupe, Axeofm, Medtronic, Cetup, Aryballe, Winoa, 6h06, Ekleia… <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
<\/p>\n","protected":false},"featured_media":13799,"template":"","offer_type":[97],"reference_types":[116,134],"acf":{"case_study_title":"","case_study":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13797"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13799"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13797"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13797"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13799,"date":"2023-09-14T21:20:11","slug":"cci-grenoble-ecobiz","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/grenoble-ecobiz-webinaire-sur-la-communication-responsable\/cci-grenoble-ecobiz\/","title":{"rendered":"CCI grenoble ecobiz"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/09\/CCI-grenoble-ecobiz.jpg","filesize":52544,"sizes":{"thumbnail":{"file":"CCI-grenoble-ecobiz-150x150.jpg","width":150,"height":150,"filesize":16602,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/CCI-grenoble-ecobiz-150x150.jpg"},"full":{"file":"CCI-grenoble-ecobiz.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/CCI-grenoble-ecobiz.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/CCI-grenoble-ecobiz.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13799"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13799"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":116,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/environnement-energie\/","name":"Environnement - 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La probl\u00e9matique<\/h4>\n\n\n\n
Comment engager l\u2019ensemble de la direction (100 personnes, sur plusieurs sites) dans une d\u00e9marche de communication plus responsable ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e <\/h4>\n\n\n\n
\n
R\u00e9alisation d\u2019un \u00e9tat des lieux via entretiens et enqu\u00eate par questionnaire<\/li>\n\n\n\n
Formation et accompagnement des \u00e9quipes<\/li>\n\n\n\n
Co-construction d\u2019un plan d\u2019action sur la base de la charte de communication responsable existante<\/li>\n\n\n\n
Formalisation des documents<\/li>\n\n\n\n
Appui \u00e0 l\u2019animation de la d\u00e9marche et au pilotage du plan d’action.<\/li>\n<\/ul>\n\n\n\n
L’\u00e9quipe projet<\/h4>\n\n\n\n
La mission, qui a d\u00e9marr\u00e9 fin 2022, a \u00e9t\u00e9 r\u00e9alis\u00e9e par Mathieu, Aur\u00e9lie et Sandrine. Notre interlocutrice \u00e9tait Karen Ma\u00eetre, responsable du studio m\u00e9dia, \u00e0 la direction de la communication.<\/p>\n\n\n\n
Le t\u00e9moignage de la cliente <\/h4>\n\n\n\n
\n
\u00ab\u00a0La Caisse des D\u00e9p\u00f4ts est engag\u00e9e en faveur de la coh\u00e9sion sociale, territoriale, et de la pr\u00e9servation de l\u2019environnement. Nous avons, en tant que communicants, un devoir d\u2019exemplarit\u00e9 et nos actions doivent \u00eatre pleinement align\u00e9es sur les missions de notre institution publique. Depuis 2020, nos \u00e9quipes sont mobilis\u00e9es pour d\u00e9ployer une communication plus responsable, avec notamment la formulation d\u2019une charte d\u00e9di\u00e9e comprenant 11 commandements. Pour aller plus loin et d\u00e9cliner ces engagements de mani\u00e8re concr\u00e8te et globale, nous avions besoin de recul, d\u2019expertise et de m\u00e9thodologie. Nous nous sommes tourn\u00e9es vers Mathieu, que je suivais sur les r\u00e9seaux sociaux et dont j\u2019appr\u00e9ciais la vision.<\/p>\n\n\n\n
Le trio Mathieu, Sandrine et Aur\u00e9lie est tr\u00e8s compl\u00e9mentaire, chacun avec son expertise et son exp\u00e9rience.

Nous avions un immense chantier devant nous : par quoi commencer ? Quels objectifs se fixer ? Comment les piloter ?

Mathieu et son \u00e9quipe nous ont aid\u00e9s \u00e0 construire une m\u00e9thodologie, \u00e9tape par \u00e9tape, \u00e0 faire de ce projet un v\u00e9ritable projet transversal engageant et motivant pour tous les collaborateurs de la dircom, pour aboutir \u00e0 un plan d\u2019actions d\u00e9taill\u00e9, pilot\u00e9, challengeant et transformant pour notre communication et pour nos \u00e9quipes. Nous nous sommes aussi rendu compte que nous ne partions pas de z\u00e9ro, et que nous \u00e9tions m\u00eame assez avanc\u00e9s dans notre d\u00e9marche !

Nous avons nou\u00e9 une relation de partenariat, sur une th\u00e9matique nous tient mutuellement \u00e0 c\u0153ur, ce qui a rendu la relation de travail hyper fluide. Mathieu et son \u00e9quipe ont tenu les d\u00e9lais avec des livrables clairs, pr\u00e9cis\u2026 et responsables ! Les \u00e9quipes ont \u00e9t\u00e9 \u00e9cout\u00e9es, comprises, accompagn\u00e9es, et, m\u00eame s\u2019il reste du travail, les notions de responsabilit\u00e9 sont devenues pour elles un r\u00e9flexe naturel.\u00a0\u00bb<\/p>\n<\/blockquote>\n\n\n\n
<\/div>\n\n\n\n
Karen Ma\u00eetre, responsable du studio m\u00e9dia, direction de la communication, Caisse des D\u00e9p\u00f4ts (septembre 2023)<\/em><\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
<\/p>\n","protected":false},"featured_media":13561,"template":"","offer_type":[108,97],"reference_types":[127],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":true,"case_study_title":"","case_study":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13560"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13561"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13560"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13560"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13561,"date":"2023-08-15T16:08:51","slug":"caisse-des-depots","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/caisse-des-depots-accompagnement-en-strategie-de-communication-responsable\/caisse-des-depots\/","title":{"rendered":"caisse des depots"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/caisse-des-depots.jpg","filesize":30686,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/caisse-des-depots.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13561"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13561"}]}}],"wp:term":[[{"id":108,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/donner-de-l-elan\/","name":"Donner de l'\u00e9lan","slug":"donner-de-l-elan","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/108"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":127,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/banque-assurance\/","name":"Banque - Assurance - Finance","slug":"banque-assurance","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/127"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13563,"date":"2023-07-26T16:29:00","date_gmt":"2023-07-26T14:29:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13563"},"modified":"2024-10-14T21:49:02","modified_gmt":"2024-10-14T19:49:02","slug":"stardust-group-accompagnement-en-strategie-rse","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/stardust-group-accompagnement-en-strategie-rse\/","title":{"rendered":"Stardust Group \u2013 Accompagnement en strat\u00e9gie RSE"},"content":{"rendered":"\n
Stardust Group<\/a> accompagne les entreprises dans l’organisation d’\u00e9v\u00e9nements via ses prestations techniques et dans la cr\u00e9ation de contenus audiovisuels<\/p>\n\n\n\n
La probl\u00e9matique <\/h4>\n\n\n\n
Le groupe est engag\u00e9 dans une d\u00e9marche de r\u00e9duction de ses impacts n\u00e9gatifs, mais de fa\u00e7on non structur\u00e9e et in\u00e9gale selon les filiales. Comment valoriser la d\u00e9marche et progresser ? Comment mobiliser tout le monde ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e<\/h4>\n\n\n\n
\n
R\u00e9alisation d\u2019un \u00e9tat des lieux par enqu\u00eate interne (dirigeant\u00b7es, salari\u00e9\u00b7es, intermittent\u00b7es) et externe (clients)<\/li>\n\n\n\n
Analyse compar\u00e9e, analyse transversale et formulation de recommandations<\/li>\n\n\n\n
Analyse de labels existants et recommandations<\/li>\n\n\n\n
Formalisation de la strat\u00e9gie RSE et coconstruction du plan d\u2019action associ\u00e9<\/li>\n\n\n\n
Animation d’ateliers de restitution (direction g\u00e9n\u00e9rale, salari\u00e9\u00b7es, intermittents, clients)<\/li>\n\n\n\n
Appui en communication RSE.<\/li>\n<\/ul>\n\n\n\n
L’\u00e9quipe projet<\/h4>\n\n\n\n
Lanc\u00e9e au printemps 2023, la mission est pilot\u00e9e par Sandrine Cadic. Son interlocutrice principale est Camille Nardot, responsable marketing et communication.<\/p>\n","protected":false},"featured_media":13564,"template":"","offer_type":[108],"reference_types":[],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false,"case_study_title":"","case_study":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13563"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13564"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13563"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13563"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13564,"date":"2023-08-15T16:29:38","slug":"stardust","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/stardust-group-accompagnement-en-strategie-rse\/stardust\/","title":{"rendered":"stardust"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/stardust.jpg","filesize":20984,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/stardust.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13564"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13564"}]}}],"wp:term":[[{"id":108,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/donner-de-l-elan\/","name":"Donner de l'\u00e9lan","slug":"donner-de-l-elan","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/108"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[]]}},{"id":13631,"date":"2023-07-17T22:03:00","date_gmt":"2023-07-17T20:03:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13631"},"modified":"2023-08-31T23:20:51","modified_gmt":"2023-08-31T21:20:51","slug":"vroom-conseil-en-communication-rse","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/vroom-conseil-en-communication-rse\/","title":{"rendered":"v(room)) \u2013 Appui en communication RSE digitale"},"content":{"rendered":"\n
v(room))<\/a> est une agence digitale parisienne, d’une quarantaine de personnes. <\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e : analyse du rapport RSE d\u2019un client dans le secteur du luxe, identification des angles de communication les plus pertinents pour les r\u00e9seaux sociaux (solidit\u00e9 de la d\u00e9marche, erreurs de greenwashing \u00e0 \u00e9viter, posture de communication \u00e0 adopter), r\u00e9daction d\u2019un contenu type et s\u00e9lection d’exemples inspirants. <\/p>\n\n\n\n
R\u00e9union avec l\u2019\u00e9quipe projet de l\u2019agence pour expliciter les recommandations et les points de vigilance.<\/p>\n\n\n\n
Prestation r\u00e9alis\u00e9e par Mathieu Jahnich en juillet 2023, sur des d\u00e9lais tr\u00e8s serr\u00e9s (quelques jours). <\/p>\n","protected":false},"featured_media":13634,"template":"","offer_type":[109],"reference_types":[126,121],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13631"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13634"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13631"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13631"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13634,"date":"2023-08-17T22:12:31","slug":"vroom","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/vroom-conseil-en-communication-rse\/vroom\/","title":{"rendered":"vroom"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":385,"height":385,"file":"2023\/07\/vroom.jpg","filesize":23487,"sizes":{"medium":{"file":"vroom-300x300.jpg","width":300,"height":300,"filesize":13642,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/07\/vroom-300x300.jpg"},"thumbnail":{"file":"vroom-150x150.jpg","width":150,"height":150,"filesize":10593,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/07\/vroom-150x150.jpg"},"full":{"file":"vroom.jpg","width":385,"height":385,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/07\/vroom.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/07\/vroom.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13634"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13634"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":126,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/com-pub-marketing\/","name":"Com - 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Conception et animation d\u2019une formation sur mesure sur la communication responsable pour les \u00e9quipes communication et marketing du Cr\u00e9dit Agricole Franche-Comt\u00e9 (une vingtaine de personnes). <\/p>\n\n\n\n
Au programme de la journ\u00e9e :<\/p>\n\n\n\n
\n
Panorama des enjeux<\/li>\n\n\n\n
Des messages plus responsables + Atelier<\/li>\n\n\n\n
Des projets de communication \u00e9co-socio-con\u00e7us<\/li>\n\n\n\n
Atelier : pr\u00e9paration de la nouvelle campagne CACF<\/li>\n\n\n\n
Ressources utiles<\/li>\n<\/ul>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13728,"template":"","offer_type":[97],"reference_types":[127],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13726"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13728"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13726"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13726"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13728,"date":"2023-08-31T17:38:24","slug":"credit-agricole-franche-comte","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/credit-agricole-franche-comte-master-class-communication-responsable\/credit-agricole-franche-comte\/","title":{"rendered":"credit agricole franche comte"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/credit-agricole-franche-comte.jpg","filesize":26086,"sizes":{"thumbnail":{"file":"credit-agricole-franche-comte-150x150.jpg","width":150,"height":150,"filesize":14068,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/credit-agricole-franche-comte-150x150.jpg"},"full":{"file":"credit-agricole-franche-comte.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/credit-agricole-franche-comte.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/credit-agricole-franche-comte.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13728"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13728"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":127,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/banque-assurance\/","name":"Banque - Assurance - Finance","slug":"banque-assurance","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/127"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13599,"date":"2023-07-10T22:44:00","date_gmt":"2023-07-10T20:44:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13599"},"modified":"2023-08-31T21:32:32","modified_gmt":"2023-08-31T19:32:32","slug":"leroy-merlin-formation-et-atelier-en-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/leroy-merlin-formation-et-atelier-en-communication-responsable\/","title":{"rendered":"Leroy Merlin \u2013 Formation et atelier en communication responsable"},"content":{"rendered":"\n
La probl\u00e9matique <\/h4>\n\n\n\n
Comment rendre les \u00e9quipes communication corporate, communication interne et communication commerciale et externe de Leroy Merlin France plus autonomes et plus confiantes dans leur communication RSE en r\u00e9duisant les risques de greenwashing ? <\/p>\n\n\n\n
La prestation r\u00e9alis\u00e9e <\/h4>\n\n\n\n
Conception et animation d’une formation pour mieux comprendre le cadre d\u00e9ontologique et r\u00e9glementaire, identifier les principaux leviers d’actions de lutte contre le greenwashing et \u00eatre capable de les mettre en \u0153uvre. La formation a \u00e9t\u00e9 suivie d’un atelier de pr\u00e9figuration d\u2019un outil pratique de lutte contre le greenwashing et de communication responsable. <\/p>\n\n\n\n
La formation a \u00e9t\u00e9 assur\u00e9e en juin 2023 par Mathieu Jahnich, en \u00e9troite collaboration avec Agathe Ruckebusch (Enjeu Impact Positif) et Jade Sartorius (Responsable p\u00f4le strat\u00e9gies de communication). <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Le t\u00e9moignage de la cliente<\/h4>\n\n\n\n
\u00ab Notre enjeu \u00e9tait de faire monter en culture les \u00e9quipes communication commerciale et corporate, afin qu’elles osent prendre la parole sur notre d\u00e9marche RSE, tout en \u00e9vitant de prendre des risques de greenwashing par m\u00e9connaissance des r\u00e9glementations.<\/p>\n\n\n\n
Nous avons choisi de travailler avec Mathieu Jahnich pour son apport \u00e0 la fois th\u00e9orique mais aussi appliqu\u00e9 gr\u00e2ce \u00e0 son implication aupr\u00e8s de l’ADEME et des organismes r\u00e9glementaires. Mathieu adopte une posture de conseil et d’accompagnement constructive qui nous permet de progresser.<\/p>\n\n\n\n
La formation a \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9e par les \u00e9quipes communication pour son mix th\u00e9orie, r\u00e9glementations et ateliers de cas pratique. Cela permet d’\u00e9clairer sur les enjeux, le cadre r\u00e9glementaire mais aussi les natures de risques de greenwashing et leurs subtilit\u00e9s.<\/p>\n\n\n\n
Nous avons particuli\u00e8rement appr\u00e9ci\u00e9 la posture de Mathieu, tr\u00e8s constructive et personnalis\u00e9e aux enjeux de l’entreprise ainsi que l’animation participative autour de cas concrets. \u00bb<\/p>\n\n\n\n
Agathe Ruckebusch, Enjeu Impact positif, Leroy Merlin France<\/em> (juin 2023)<\/em><\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13571,"template":"","offer_type":[97],"reference_types":[129,118],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":true},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13599"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13571"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13599"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13599"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13571,"date":"2023-08-15T17:32:17","slug":"leroy-merlin-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/leroy-merlin-relecture-de-la-nouvelle-rubrique-rse\/leroy-merlin-2\/","title":{"rendered":"leroy merlin"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/leroy-merlin.jpg","filesize":19330,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/leroy-merlin.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13571"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13571"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":129,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/bricolage-equipement\/","name":"Bricolage - 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Conception et animation d\u2019une formation aux enjeux de communication plus responsable pour les \u00e9quipes communication de Safran Aircraft Engines (environ 40 personnes).<\/p>\n\n\n\n
Matin : conf\u00e9rence \u00ab Panorama de la communication responsable \u00bb<\/p>\n\n\n\n
\n
Les enjeux qui transforment la soci\u00e9t\u00e9, le marketing, la publicit\u00e9 et la communication<\/li>\n\n\n\n
Agir avec des messages plus responsables<\/li>\n\n\n\n
Agir lors de la conception des supports et projets de communication<\/li>\n<\/ul>\n\n\n\n
Apr\u00e8s-midi : ateliers<\/p>\n\n\n\n
\n
Vers des messages responsable \u00ab On refait la campagne \u00bb<\/li>\n\n\n\n
Que r\u00e9pondre aux critiques sur le secteur a\u00e9ronautique, avec une posture responsable<\/li>\n\n\n\n
Identification des projets prioritaires et co-construction d’un plan d’action<\/li>\n<\/ol>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13732,"template":"","offer_type":[97],"reference_types":[134],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13729"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13732"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13729"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13729"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13732,"date":"2023-08-31T17:48:57","slug":"safran","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/safran-aircraft-engines-formation-sur-mesure-a-la-communication-responsable\/safran\/","title":{"rendered":"safran"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/safran.jpg","filesize":16157,"sizes":{"thumbnail":{"file":"safran-150x150.jpg","width":150,"height":150,"filesize":8432,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/safran-150x150.jpg"},"full":{"file":"safran.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/safran.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/safran.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13732"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13732"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":134,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/industrie-ingenierie\/","name":"Industrie - Ing\u00e9nierie","slug":"industrie-ingenierie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/134"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13620,"date":"2023-07-05T16:10:00","date_gmt":"2023-07-05T14:10:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13620"},"modified":"2023-08-17T16:12:28","modified_gmt":"2023-08-17T14:12:28","slug":"balenciaga-analyse-dallegations-environnementales","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/balenciaga-analyse-dallegations-environnementales\/","title":{"rendered":"Balenciaga \u2013 Analyse d\u2019all\u00e9gations environnementales"},"content":{"rendered":"\n
Mathieu Jahnich a \u00e9t\u00e9 sollicit\u00e9 \u00e0 deux reprises par Bianca Giannaccari, Sustainable Department, Balenciaga. Les prestations ont \u00e9t\u00e9 r\u00e9alis\u00e9es en anglais. <\/p>\n\n\n\n
Janvier 2023. Dans la perspective de proposer des \u00ab \u00e9tiquettes \/ tags \u00bb permettant aux client\u00b7es d\u2019afficher plus facilement les produits moins impactants sur le site web e-commerce : analyse des diff\u00e9rentes cat\u00e9gories et caract\u00e9ristiques des produits concern\u00e9s, discussion sur les formulations les plus pertinentes et claires pour \u00e9viter les critiques.<\/p>\n\n\n\n
Juin 2023. Relecture des contenus (textes et images) de la nouvelle rubrique \u00ab sustainability \u00bb du site web de la marque. Identification des all\u00e9gations pouvant \u00eatre sujettes \u00e0 critiques, propositions de modification de l\u2019ordre de pr\u00e9sentation des contenus et des all\u00e9gations, identification d\u2019\u00e9l\u00e9ments de preuve \u00e0 avancer.<\/p>\n","protected":false},"featured_media":13621,"template":"","offer_type":[109],"reference_types":[121],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13620"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13621"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13620"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13620"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13621,"date":"2023-08-17T16:10:22","slug":"balenciaga","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/balenciaga-analyse-dallegations-environnementales\/balenciaga\/","title":{"rendered":"balenciaga"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/balenciaga.jpg","filesize":16158,"sizes":{"thumbnail":{"file":"balenciaga-150x150.jpg","width":150,"height":150,"filesize":8914,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/balenciaga-150x150.jpg"},"full":{"file":"balenciaga.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/balenciaga.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/balenciaga.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13621"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13621"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":121,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/luxe\/","name":"Luxe","slug":"luxe","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/121"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13772,"date":"2023-07-04T23:38:12","date_gmt":"2023-07-04T21:38:12","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13772"},"modified":"2023-08-31T23:46:30","modified_gmt":"2023-08-31T21:46:30","slug":"ademe-contribution-a-la-sensibilisation-des-acteurs","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ademe-contribution-a-la-sensibilisation-des-acteurs\/","title":{"rendered":"ADEME \u2013 Contribution \u00e0 la sensibilisation des acteurs territoriaux"},"content":{"rendered":"\n
Mathieu a \u00e9t\u00e9 charg\u00e9 par Val\u00e9rie Martin de contacter les r\u00e9seaux territoriaux de communicants pour organiser des conf\u00e9rences de sensibilisation des acteurs aux enjeux et pratiques de communication responsable. <\/p>\n\n\n\n
Les interventions \u00e9taient en g\u00e9n\u00e9ral assur\u00e9es par Val\u00e9rie Martin, Thierry Libaert et Val\u00e9rie Martin, en pr\u00e9sentiel ou \u00e0 distance. <\/p>\n\n\n\n
2021 <\/h4>\n\n\n\n
16 septembre 2021 \u2013 Com 2 Grenoble<\/a><\/p>\n\n\n\n
21 septembre 2021 \u2013 Club de la presse et de la communication de Normandie<\/a><\/p>\n\n\n\n
9 novembre 2021 \u2013 CRPL Grand Est<\/a><\/p>\n\n\n\n
2022<\/h4>\n\n\n\n
14 janvier 2022 \u2013 Nota Bene Calvados<\/a><\/p>\n\n\n\n
25 janvier 2022 \u2013 CercleCom<\/a><\/p>\n\n\n\n
2023<\/h4>\n\n\n\n
13 avril 2023 – DELPHIS Habitat & Innovation<\/p>\n\n\n\n
3 juillet 2023 – UCC Grand Est<\/a><\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13552,"template":"","offer_type":[97],"reference_types":[116],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13772"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13552"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13772"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13772"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13552,"date":"2023-08-15T15:31:15","slug":"ademe","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ademe-redaction-du-guide-de-la-communication-responsable\/ademe\/","title":{"rendered":"ademe"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/ademe.jpg","filesize":23665,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ademe.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13552"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13552"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":116,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/environnement-energie\/","name":"Environnement - \u00c9nergie - Climat","slug":"environnement-energie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/116"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13742,"date":"2023-07-03T20:31:11","date_gmt":"2023-07-03T18:31:11","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13742"},"modified":"2023-08-31T20:32:47","modified_gmt":"2023-08-31T18:32:47","slug":"febea-conference-sur-les-allegations-environnementales-des-cosmetiques","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/febea-conference-sur-les-allegations-environnementales-des-cosmetiques\/","title":{"rendered":"FEBEA \u2013 Conf\u00e9rence sur les all\u00e9gations environnementales des cosm\u00e9tiques"},"content":{"rendered":"\n
La F\u00e9d\u00e9ration des Entreprises de la Beaut\u00e9 (FEBEA) est au service des professionnels du secteur cosm\u00e9tique : parfum, soin, maquillage, produits d\u2019hygi\u00e8ne ou de toilette, produits capillaires\u2026 Le 11 juillet, elle organisait un \u00e9v\u00e9nement sur les all\u00e9gations environnementales des produits cosm\u00e9tiques. <\/p>\n\n\n\n
La premi\u00e8re table-ronde a \u00e9t\u00e9 l\u2019occasion de faire un tour d\u2019horizon des actualit\u00e9s r\u00e9glementaires avec une pr\u00e9sentation du guide du Conseil National de la Consommation par le bureau 3A de la DGCCRF – Minist\u00e8re de l’\u00c9conomie et une pr\u00e9sentation du cadre europ\u00e9en en discussion sur les all\u00e9gations environnementales par Katia Boneva-Desmicht et Clotilde Guyot-R\u00e9chard, avocates au sein du cabinet Baker McKenzie.<\/p>\n\n\n\n
Ces pr\u00e9sentations ont \u00e9t\u00e9 suivies d\u2019une table ronde autour du th\u00e8me \u00ab r\u00e9inventer le marketing et la communication environnementale \u00bb avec : <\/p>\n\n\n\n
\n
Sandrine Cadic (Directrice conseil RSE chez MJ Conseil)<\/li>\n\n\n\n
Thomas Appleby (Collaborative designer, membre de Codesign-it)<\/li>\n\n\n\n
Magali Jalade (Directrice des affaires publiques et juridiques de l\u2019ARPP – Autorit\u00e9 de R\u00e9gulation Professionnelle de la Publicit\u00e9)<\/li>\n\n\n\n
Laureline L’Honnen-Frossard (Directrice des affaires publiques et juridiques de l\u2019Union des marques)<\/li>\n<\/ul>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13745,"template":"","offer_type":[97],"reference_types":[133],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13742"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13745"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13742"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13742"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13745,"date":"2023-08-31T20:31:07","slug":"febea","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/febea-conference-sur-les-allegations-environnementales-des-cosmetiques\/febea\/","title":{"rendered":"febea"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/febea.jpg","filesize":22293,"sizes":{"thumbnail":{"file":"febea-150x150.jpg","width":150,"height":150,"filesize":11984,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/febea-150x150.jpg"},"full":{"file":"febea.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/febea.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/febea.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13745"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13745"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":133,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/beaute-cosmetique\/","name":"Beaut\u00e9 - Cosm\u00e9tique","slug":"beaute-cosmetique","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/133"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13738,"date":"2023-07-03T18:23:55","date_gmt":"2023-07-03T16:23:55","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13738"},"modified":"2023-09-23T00:24:26","modified_gmt":"2023-09-22T22:24:26","slug":"reseau-communication-sante-conference-sur-le-greenwashing","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/reseau-communication-sante-conference-sur-le-greenwashing\/","title":{"rendered":"R\u00e9seau Communication Sant\u00e9 \u2013 Conf\u00e9rence sur le greenwashing"},"content":{"rendered":"\n
Le R\u00e9seau Communication Sant\u00e9<\/a> r\u00e9unit les Directeurs et Responsables de la Communication d\u2019industriels de la sant\u00e9 ou d\u2019organismes institutionnels, mais aussi des dirigeants d\u2019agences de communication, de relations presse et d\u2019associations de patient. Il compte pr\u00e8s de 200 membres. <\/p>\n\n\n\n
Le 3 juillet 2023, Sandrine Cadic a particip\u00e9 \u00e0 une conf\u00e9rence \u00ab\u00a0afterwork\u00a0\u00bb pour pr\u00e9senter les grands enjeux de la communication responsable, avec un focus sur la lutte contre le greenwashing. <\/p>\n\n\n\n
Retrouvez ici son interview<\/a>. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
$\"\"$ <\/a><\/figure>\n","protected":false},"featured_media":13741,"template":"","offer_type":[97],"reference_types":[140],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false,"case_study_title":"","case_study":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13738"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13741"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13738"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13738"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13741,"date":"2023-08-31T18:23:46","slug":"r-com-sante","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/reseau-communication-sante-conference-sur-le-greenwashing\/r-com-sante\/","title":{"rendered":"r com sante"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/r-com-sante.jpg","filesize":22881,"sizes":{"thumbnail":{"file":"r-com-sante-150x150.jpg","width":150,"height":150,"filesize":12485,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/r-com-sante-150x150.jpg"},"full":{"file":"r-com-sante.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/r-com-sante.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/r-com-sante.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13741"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13741"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":140,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/sante\/","name":"Sant\u00e9","slug":"sante","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/140"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13689,"date":"2023-07-03T15:32:00","date_gmt":"2023-07-03T13:32:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13689"},"modified":"2023-08-21T15:32:37","modified_gmt":"2023-08-21T13:32:37","slug":"ademe-contribution-au-bilan-publicite-et-environnement","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ademe-contribution-au-bilan-publicite-et-environnement\/","title":{"rendered":"ADEME \u2013 Contribution au bilan Publicit\u00e9 et environnement"},"content":{"rendered":"\n
Depuis 2015, Mathieu Jahnich est l’expert nomm\u00e9 par Val\u00e9rie Martin de l’ADEME pour contribuer \u00e0 la r\u00e9alisation du \u00ab\u00a0Bilan publicit\u00e9 et environnement\u00a0\u00bb. <\/p>\n\n\n\n
Cette \u00e9tude conjointe entre l\u2019Autorit\u00e9 de r\u00e9gulation professionnelle de la publicit\u00e9 (ARPP) et l\u2019Agence de la transition \u00e9cologique (ADEME) est un engagement du Grenelle Environnement. L\u2019enjeu est de v\u00e9rifier si les r\u00e8gles d\u00e9ontologiques sont bien respect\u00e9es par les annonceurs et leurs agences. <\/p>\n\n\n\n
En pratique, avec les juristes de l’ARPP, nous analysons plusieurs centaines de publicit\u00e9s qui utilisent l\u2019argument \u00e9cologique et proposons leur classement en fonction de leur conformit\u00e9 ou non \u00e0 la Recommandation d\u00e9veloppement durable. <\/p>\n\n\n\n
Consultez les bilans successifs : <\/p>\n\n\n\n
\n
Bilan 2022 Publicit\u00e9 et environnement. Publi\u00e9 en juillet 2023 (format PDF<\/a>)<\/li>\n\n\n\n
Bilan 2020 des 4 premiers mois d’application de la version 3 de la recommandation d\u00e9veloppement durable. Publi\u00e9 en juin 2022 (synth\u00e8se sur notre blog<\/a> – format PDF<\/a>)<\/li>\n\n\n\n
Bilan 2019 Publicit\u00e9 et environnement. Publi\u00e9 en septembre 2020 (synth\u00e8se sur notre blog<\/a> – format PDF<\/a>)<\/li>\n\n\n\n
Bilan 2017 Publicit\u00e9 et environnement. Publi\u00e9 en juin 2018 (synth\u00e8se sur notre blog<\/a> – format PDF<\/a>)<\/li>\n\n\n\n
Bilan 2015 Publicit\u00e9 et environnement. Publi\u00e9 en ao\u00fbt 2016. (Synth\u00e8se sur notre blog<\/a> – Format PDF<\/a>) <\/li>\n<\/ul>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13552,"template":"","offer_type":[109],"reference_types":[116],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13689"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13552"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13689"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13689"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13552,"date":"2023-08-15T15:31:15","slug":"ademe","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ademe-redaction-du-guide-de-la-communication-responsable\/ademe\/","title":{"rendered":"ademe"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/ademe.jpg","filesize":23665,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ademe.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13552"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13552"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":116,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/environnement-energie\/","name":"Environnement - \u00c9nergie - Climat","slug":"environnement-energie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/116"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13733,"date":"2023-06-21T18:07:19","date_gmt":"2023-06-21T16:07:19","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13733"},"modified":"2023-08-31T18:09:01","modified_gmt":"2023-08-31T16:09:01","slug":"ca-cib-conference-en-ligne-sur-le-greenwashing","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ca-cib-conference-en-ligne-sur-le-greenwashing\/","title":{"rendered":"CA-CIB \u2013 Master class en ligne sur le greenwashing"},"content":{"rendered":"\n
Conception et animation d’une conf\u00e9rence en ligne et film\u00e9e, en anglais, sur la th\u00e9matique de la communication RSE et de la lutte contre le greenwashing. <\/p>\n\n\n\n
Public cible : l’ensemble des communicants de CA-CIB en France et dans le monde. <\/p>\n\n\n\n
Promoting CSR commitments without falling into greenwashing<\/p>\n\n\n\n
\n
Houston, we have a problem!<\/li>\n\n\n\n
The triangle of (in)action<\/li>\n\n\n\n
Towards more responsible communication<\/li>\n\n\n\n
Promote its CSR commitments<\/li>\n\n\n\n
As a conclusion<\/li>\n<\/ul>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13735,"template":"","offer_type":[97],"reference_types":[127],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13733"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13735"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13733"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13733"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13735,"date":"2023-08-31T18:07:14","slug":"ca-cib","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ca-cib-conference-en-ligne-sur-le-greenwashing\/ca-cib\/","title":{"rendered":"ca cib"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/ca-cib.jpg","filesize":23203,"sizes":{"thumbnail":{"file":"ca-cib-150x150.jpg","width":150,"height":150,"filesize":12945,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ca-cib-150x150.jpg"},"full":{"file":"ca-cib.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ca-cib.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ca-cib.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13735"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13735"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":127,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/banque-assurance\/","name":"Banque - Assurance - Finance","slug":"banque-assurance","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/127"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13610,"date":"2023-06-17T15:33:00","date_gmt":"2023-06-17T13:33:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13610"},"modified":"2023-08-17T15:35:15","modified_gmt":"2023-08-17T13:35:15","slug":"congres-de-la-communication-responsable-animation-du-comite-de-programme","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/congres-de-la-communication-responsable-animation-du-comite-de-programme\/","title":{"rendered":"Congr\u00e8s de la communication responsable \u2013 Animation du comit\u00e9 de programme"},"content":{"rendered":"\n
La premi\u00e8re \u00e9dition du Congr\u00e8s de la communication responsable<\/a> s’est tenue les 15 et 16 juin 2023 en r\u00e9gion parisienne. Ce rendez-vous professionnel d\u00e9di\u00e9 \u00e0 la transition \u00e9cologique et solidaire du secteur de la communication et du marketing a rassembl\u00e9 plus de 900 personnes. Il \u00e9tait organis\u00e9 par l’agence Formule Magique<\/a>. <\/p>\n\n\n\n
Mathieu Jahnich \u00e9tait charg\u00e9 d’animer le comit\u00e9 de programme du Congr\u00e8s <\/p>\n\n\n\n
\n
Appui \u00e0 la constitution du comit\u00e9 de programme <\/li>\n\n\n\n
Co-construction de la liste des th\u00e9matiques <\/li>\n\n\n\n
Analyse des r\u00e9ponses \u00e0 l’appel \u00e0 communications (avec l’aide d’Aur\u00e9lie et Sandrine)<\/li>\n\n\n\n
Co-construction du programme final <\/li>\n\n\n\n
Pr\u00e9paration et animation des conf\u00e9rences d’introduction et de cl\u00f4ture <\/li>\n\n\n\n
Animation de deux ateliers, le premier sur le greenwashing, le second sur les st\u00e9r\u00e9otypes. <\/li>\n<\/ul>\n\n\n\n
RDV les 21 et 22 mai 2024 pour la seconde \u00e9dition !<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
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La probl\u00e9matique<\/h4>\n\n\n\n
Comment faire monter en comp\u00e9tences et impliquer davantage les \u00e9quipes marketing et communication relativement aux enjeux de soutenabilit\u00e9 ? Comment valoriser les avanc\u00e9es RSE sans tomber dans le greenwashing ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Romain Peton (Agence TACTIC) et Mathieu Jahnich ont con\u00e7u et anim\u00e9 fin 2022 une premi\u00e8re master class assez large sur les enjeux et pratiques de marketing et communication plus responsables, suivie d\u2019une s\u00e9rie d\u2019ateliers plus pointus au printemps 2023 sur la lutte contre le greenwashing et sur l\u2019\u00e9co-design appliqu\u00e9 \u00e0 la communication. Interventions et supports en anglais.<\/p>\n\n\n\n
Nos interlocuteurs c\u00f4t\u00e9 Salomon \u00e9taient Marie-Laure Piednoir (Global Sustainability & Impact Director) et Robin Lacroix (Sustainability assistant)<\/p>\n\n\n\n
La suite de la mission<\/h4>\n\n\n\n
La mission se poursuit avec la r\u00e9daction de guidelines synth\u00e9tiques d’\u00e9co-production pour les \u00e9quipes shooting photo et vid\u00e9o, stores et \u00e9v\u00e9nementiel. Cette mission est pilot\u00e9e par Benjamin A\u00efdan (Global Brand Director) et Marie-Laure Piednoir (Global Sustainability & Impact Director).<\/p>\n\n\n\n
Mathieu est \u00e9galement sollicit\u00e9 pour relire des supports marketing et communication RSE et r\u00e9duire les risques de greenwashing. <\/p>\n","protected":false},"featured_media":13597,"template":"","offer_type":[97],"reference_types":[124],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13596"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13597"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13596"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13596"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13597,"date":"2023-08-16T22:21:11","slug":"salomon","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/salomon-masterclass-en-communication-plus-responsable\/salomon\/","title":{"rendered":"salomon"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/salomon.jpg","filesize":13543,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/salomon.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13597"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13597"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":124,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/sports\/","name":"Sports","slug":"sports","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/124"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13746,"date":"2023-06-12T20:43:30","date_gmt":"2023-06-12T18:43:30","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13746"},"modified":"2023-08-31T20:45:39","modified_gmt":"2023-08-31T18:45:39","slug":"reseau-des-instituts-carnot-formation-a-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/reseau-des-instituts-carnot-formation-a-la-communication-responsable\/","title":{"rendered":"R\u00e9seau des instituts Carnot \u2013 Formation \u00e0 la communication responsable"},"content":{"rendered":"\n
Le label Carnot<\/a> est attribu\u00e9 \u00e0 des structures de recherche publique, les instituts Carnot, qui m\u00e8nent simultan\u00e9ment des activit\u00e9s de recherche amont, propres \u00e0 renouveler leurs comp\u00e9tences scientifiques et technologiques, et une politique volontariste en mati\u00e8re de recherche partenariale au profit du monde socio-\u00e9conomique.<\/p>\n\n\n\n
En juin 2022, Mathieu a anim\u00e9 une journ\u00e9e de formation pour les communicants du r\u00e9seau des Instituts Carnot. Une vingtaine de personnes \u00e9taient pr\u00e9sentes, repr\u00e9sentants des instituts de recherche tr\u00e8s diff\u00e9rents : AFT, ARTS, Cea Leti, CurieCancer, Cognition, Eau & Environnement, ESP, Ic\u00e9el, IFPEN TE & RE, Ingenierie@Lyon, Inria, Institut du Cerveau, MICA, M.I.N.E.S, PASTEUR MS, Plant2Pro et FFE, PolyNat, STAR, Voir et Entendre. <\/p>\n\n\n\n
Apr\u00e8s une matin\u00e9e d\u00e9di\u00e9e \u00e0 la pr\u00e9sentation des enjeux et pratiques de communication responsable, l’atelier de l’apr\u00e8s-midi a permis d’\u00e9baucher les grandes lignes d’une \u00ab\u00a0charte de communication responsable du R\u00e9seau Carnot\u00a0\u00bb.<\/p>\n\n\n\n
<\/p>\n\n\n\n
$\"\"$ 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\u2013 Conf\u00e9rence et formation \u00e0 la lutte contre le greenwashing"},"content":{"rendered":"\n
La probl\u00e9matique<\/h4>\n\n\n\n
Comment rendre les \u00e9quipes marketing et communication du Groupe Accor plus autonomes et plus confiantes dans leur communication RSE en r\u00e9duisant les risques de greenwashing ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Juin 2023 : en compl\u00e9ment, conception et animation d\u2019un workshop de 2 heures en pr\u00e9sentiel, en anglais pour les \u00e9quipes \u00ab Europe du Sud \u00bb pour les aider \u00e0 mieux comprendre le cadre d\u00e9ontologique et r\u00e9glementaire, identifier les principaux leviers d’actions de lutte contre le greenwashing et \u00eatre capable de les mettre en \u0153uvre.<\/p>\n\n\n\n
Mai 2023 : organisation d\u2019une conf\u00e9rence d\u20191h30 en visio en anglais pour l\u2019ensemble des \u00e9quipes, toutes r\u00e9gions, toutes marques (soit environ 200 personnes) pour les sensibiliser aux enjeux. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
L’\u00e9quipe projet<\/h4>\n\n\n\n
La conf\u00e9rence et l’atelier ont \u00e9t\u00e9 assur\u00e9s par Mathieu Jahnich, en interaction \u00e9troite avec Cantiane Gueguen (Global Sustainability Project Manager) et Laure Descout (Project Manager Brand Marketing & Guest Experience, Southern Europe)<\/p>\n","protected":false},"featured_media":13594,"template":"","offer_type":[97],"reference_types":[123],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13593"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13594"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13593"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13593"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13594,"date":"2023-08-16T21:46:31","slug":"accor","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/accor-conference-et-formation-a-la-lutte-contre-le-greenwashing\/accor\/","title":{"rendered":"accor"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/accor.jpg","filesize":15036,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/accor.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13594"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13594"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":123,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/hotellerie-tourisme\/","name":"H\u00f4tellerie - Tourisme","slug":"hotellerie-tourisme","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/123"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13551,"date":"2023-05-29T15:32:00","date_gmt":"2023-05-29T13:32:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13551"},"modified":"2024-11-14T22:29:16","modified_gmt":"2024-11-14T21:29:16","slug":"ademe-redaction-du-guide-de-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ademe-redaction-du-guide-de-la-communication-responsable\/","title":{"rendered":"ADEME \u2013 R\u00e9daction du Guide de la communication responsable"},"content":{"rendered":"\n
Depuis 2018, nous travaillons \u00e9troitement avec Val\u00e9rie Martin pour d\u00e9finir la structure, r\u00e9diger les contenus et produire les illustrations (avec C\u00e9line P\u00e9not) du Guide ADEME de la communication responsable, l’ouvrage de r\u00e9f\u00e9rence sur le sujet. <\/p>\n\n\n\n
Mathieu est l’auteur principal de la premi\u00e8re \u00e9dition (janvier 2020) et de la seconde \u00e9dition (octobre 2022). <\/p>\n\n\n\n
Voici un article<\/a> qui pr\u00e9sente le sommaire du guide et qui d\u00e9taille les nouveaut\u00e9s de l’\u00e9dition 2022. <\/p>\n\n\n\n
Pour commander le guide, rendez-vous sur la Librairie de l’ADEME<\/a><\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13552,"template":"","offer_type":[108],"reference_types":[116],"acf":{"url_ressource_media":"https:\/\/mathieu-jahnich.fr\/440-pages-pour-le-nouveau-guide-ademe-de-la-communication-responsable\/","intitule_du_lien":"D\u00e9couvrir le sommaire","highlight":false,"case_study_title":"","case_study":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13551"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13552"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13551"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13551"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13552,"date":"2023-08-15T15:31:15","slug":"ademe","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ademe-redaction-du-guide-de-la-communication-responsable\/ademe\/","title":{"rendered":"ademe"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/ademe.jpg","filesize":23665,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ademe.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13552"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13552"}]}}],"wp:term":[[{"id":108,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/donner-de-l-elan\/","name":"Donner de l'\u00e9lan","slug":"donner-de-l-elan","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/108"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":116,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/environnement-energie\/","name":"Environnement - \u00c9nergie - Climat","slug":"environnement-energie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/116"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13749,"date":"2023-04-21T20:55:00","date_gmt":"2023-04-21T18:55:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13749"},"modified":"2023-09-21T20:36:10","modified_gmt":"2023-09-21T18:36:10","slug":"elipso-formation-a-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/elipso-formation-a-la-communication-responsable\/","title":{"rendered":"Elipso \u2013 Formation \u00e0 la communication responsable"},"content":{"rendered":"\n
Elipso<\/a> est l\u2019association professionnelle repr\u00e9sentant les fabricants d\u2019emballages plastique en France.<\/p>\n\n\n\n
En avril 2023, Mathieu Jahnich a assur\u00e9 une formation sur les enjeux de marketing et communication responsables, avec un focus sur la fili\u00e8re plasturgie et emballage plastique.<\/p>\n\n\n\n
Les entreprises suivantes \u00e9taient repr\u00e9sent\u00e9es : Leygatech, Knauf Industries, Guillin, Serac, Albea, Texen, Smurfit Kappa Baginbox.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13751,"template":"","offer_type":[97],"reference_types":[134],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false,"case_study_title":"","case_study":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13749"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13751"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13749"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13749"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13751,"date":"2023-08-31T20:55:21","slug":"elipso","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/elipso-formation-a-la-communication-responsable\/elipso\/","title":{"rendered":"elipso"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/elipso.jpg","filesize":30066,"sizes":{"thumbnail":{"file":"elipso-150x150.jpg","width":150,"height":150,"filesize":15161,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/elipso-150x150.jpg"},"full":{"file":"elipso.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/elipso.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/elipso.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13751"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13751"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":134,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/industrie-ingenierie\/","name":"Industrie - Ing\u00e9nierie","slug":"industrie-ingenierie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/134"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13761,"date":"2023-04-10T23:00:18","date_gmt":"2023-04-10T21:00:18","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13761"},"modified":"2023-08-31T23:19:43","modified_gmt":"2023-08-31T21:19:43","slug":"kresk-appui-en-communication-rse-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/kresk-appui-en-communication-rse-responsable\/","title":{"rendered":"Kresk \u2013 Formation et appui en communication RSE responsable"},"content":{"rendered":"\n
La directrice RSE du groupe fran\u00e7ais de cosm\u00e9tiques Kresk (SVR, Lazartigue, Fillmed…) a sollicit\u00e9 MJ Conseil pour deux missions : <\/p>\n\n\n\n
Septembre 2022 : conception et animation d’un atelier \u00e0 la communication responsable, avec un focus sur la lutte contre le greenwashing et les st\u00e9r\u00e9otypes, pour les \u00e9quipes communication et marketing des diff\u00e9rentes marques du groupe. <\/p>\n\n\n\n
Printemps 2023 : analyse d’all\u00e9gations environnementales dans divers supports de communication (dossier de presse RSE, slogan de marque…).<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13762,"template":"","offer_type":[97,109],"reference_types":[133],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13761"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13762"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13761"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13761"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13762,"date":"2023-08-31T22:54:42","slug":"kresk","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/kresk-appui-en-communication-rse-responsable\/kresk\/","title":{"rendered":"kresk"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/kresk.jpg","filesize":17444,"sizes":{"thumbnail":{"file":"kresk-150x150.jpg","width":150,"height":150,"filesize":9034,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/kresk-150x150.jpg"},"full":{"file":"kresk.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/kresk.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/kresk.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13762"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13762"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":133,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/beaute-cosmetique\/","name":"Beaut\u00e9 - Cosm\u00e9tique","slug":"beaute-cosmetique","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/133"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13764,"date":"2023-04-01T23:07:30","date_gmt":"2023-04-01T21:07:30","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13764"},"modified":"2023-08-31T23:08:52","modified_gmt":"2023-08-31T21:08:52","slug":"collectif-des-festivals-formation-a-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/collectif-des-festivals-formation-a-la-communication-responsable\/","title":{"rendered":"Collectif des festivals \u2013 Formation \u00e0 la communication responsable"},"content":{"rendered":"\n
Le Collectif des festivals<\/a> accompagne les festivals et manifestations culturelles dans leurs d\u00e9marches de transition \u00e9cologique et sociale. Il rassemble les signataires de la Charte des festivals engag\u00e9s pour le d\u00e9veloppement durable et solidaire en Bretagne. Sa mission est de favoriser la mise en commun des exp\u00e9riences et d\u2019accompagner les organisateur\u00b7rices dans leurs d\u00e9marches de responsabilit\u00e9 sociale et environnementale.<\/p>\n\n\n\n
Mathieu a assur\u00e9 en mars 2023 \u00e0 Rennes, une formation de 12 heures pour plusieurs membres du Collectif : <\/p>\n\n\n\n
\n
Introduction de la session<\/li>\n\n\n\n
Vers une communication plus responsable. Agir sur les contenus<\/li>\n\n\n\n
Vers une com plus responsable. Agir sur la conception des actions de communication<\/li>\n\n\n\n
Communiquer efficacement sur sa d\u00e9marche RSE<\/li>\n\n\n\n
Communiquer pour engager les parties-prenantes dans la d\u00e9marche<\/li>\n\n\n\n
Mettre en place une d\u00e9marche structur\u00e9e de communication plus responsable<\/li>\n\n\n\n
Bonus : la communication sur la \u00ab neutralit\u00e9 carbone \u00bb<\/li>\n<\/ul>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13766,"template":"","offer_type":[97],"reference_types":[126],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13764"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13766"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13764"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13764"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13766,"date":"2023-08-31T23:07:25","slug":"collectif-des-festivals","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/collectif-des-festivals-formation-a-la-communication-responsable\/collectif-des-festivals\/","title":{"rendered":"collectif des festivals"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/collectif-des-festivals.jpg","filesize":36742,"sizes":{"thumbnail":{"file":"collectif-des-festivals-150x150.jpg","width":150,"height":150,"filesize":17931,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/collectif-des-festivals-150x150.jpg"},"full":{"file":"collectif-des-festivals.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/collectif-des-festivals.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/collectif-des-festivals.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13766"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13766"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":126,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/com-pub-marketing\/","name":"Com - 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Depuis 2010, l\u2019association Vignerons en D\u00e9veloppement Durable<\/a> r\u00e9unit des vignerons investis dans une d\u00e9marche RSE de la vigne au verre. Son label Vignerons Engag\u00e9s est le premier label RSE et durable d\u00e9di\u00e9 au monde du vin en France.<\/p>\n\n\n\n
\u00c0 l’occasion des \u00ab\u00a0Rencontres Vignerons engag\u00e9s 2023\u00a0\u00bb, Aur\u00e9lie et Sandrine ont con\u00e7u et anim\u00e9 deux ateliers de sensibilisation des participant\u00b7es aux enjeux de communication plus responsable. <\/p>\n\n\n\n
$\"\"$ 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Assurances \u2013 Analyse d\u2019all\u00e9gations et d\u2019une offre engag\u00e9e"},"content":{"rendered":"\n
Les prestations<\/h4>\n\n\n\n
Janvier 2023. Dans le cadre de l\u2019annonce de la strat\u00e9gie climat de l\u2019entreprise : relecture en urgence (24h) du projet de communiqu\u00e9 de presse<\/a> et du projet de contenu web<\/a>. Formulation de nombreuses recommandations pour r\u00e9duire les risques de critiques mais aussi de clarification des propos et de consolidation de la posture d\u2019engagement de la marque. Lire les contenus finalement publi\u00e9s. <\/p>\n\n\n\n
Mars 2023. Atelier de consolidation du nom d\u2019une nouvelle offre d\u2019assurance multirisque habitation et de tout l\u2019argumentaire de vente. <\/p>\n\n\n\n
Mission r\u00e9alis\u00e9e par Sandrine Cadic, Aur\u00e9lie Wastin et Mathieu Jahnich<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Le t\u00e9moignage de la cliente<\/h4>\n\n\n\n
\u00ab Chez Suravenir Assurances, nous sommes engag\u00e9s dans une d\u00e9marche de transition globale pour r\u00e9duire l’impact de notre activit\u00e9 sur l’environnement et accompagner nos parties prenantes dans la r\u00e9duction de leurs impacts. Notre d\u00e9marche est sinc\u00e8re mais nous n’avons pas toujours les bons mots pour en parler. Nous voulions \u00e9viter une \u00e9ventuelle communication maladroite, tax\u00e9e de greenwashing, qui mettrait en p\u00e9ril nos lancements. C’est la raison pour laquelle nous nous sommes tourn\u00e9s vers Mathieu : trouver les mots justes pour exprimer notre ambition et les actions concr\u00e8tes que nous mettons en \u0153uvre pour y parvenir.<\/p>\n\n\n\n
L’intervention de Mathieu et son \u00e9quipe a permis de nous rassurer, de nous faire progresser, de communiquer avec justesse et pr\u00e9cision. Mathieu est intervenu \u00e0 deux reprises \u00e0 nos c\u00f4t\u00e9s dans le cadre du lancement de notre strat\u00e9gie climat et de notre nouvelle offre d’assurance habitation tourn\u00e9e vers l’\u00e9conomie circulaire. Avec un regard aff\u00fbt\u00e9 et beaucoup de bienveillance, Mathieu a su faire des propositions pour am\u00e9liorer nos communications, pr\u00e9ciser les \u00e9l\u00e9ments qui auraient pu \u00eatre flous et valoriser notre d\u00e9marche. Nous avons \u00e9t\u00e9 rassur\u00e9s par sa relecture attentive et son partage d’exp\u00e9rience en amont de nos prises de parole.<\/p>\n\n\n\n
Les travaux r\u00e9alis\u00e9s avec Mathieu nous ont permis non seulement d’atteindre nos objectifs mais au-del\u00e0 ils ont contribu\u00e9 \u00e0 nous former \u00e0 la communication responsable. Mathieu et son \u00e9quipe ont su nous transmettre des points cl\u00e9s d’attention et des bonnes pratiques \u00e0 appliquer dans d’autres situations. Nous avons particuli\u00e8rement appr\u00e9ci\u00e9 la bienveillance de l’\u00e9quipe qui nous a permis d’avancer efficacement et sereinement. \u00bb<\/p>\n\n\n\n
Am\u00e9lie Seraidarian, Responsable Communication et RSE (mai 2023)<\/em><\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13617,"template":"","offer_type":[109],"reference_types":[127],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":true,"case_study_title":"","case_study":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13615"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13617"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13615"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13615"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13617,"date":"2023-08-17T15:48:14","slug":"suravenir-assurances","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/suravenir-assurances-analyse-dallegations-et-dune-offre-engagee\/suravenir-assurances\/","title":{"rendered":"suravenir assurances"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/suravenir-assurances.jpg","filesize":26304,"sizes":{"thumbnail":{"file":"suravenir-assurances-150x150.jpg","width":150,"height":150,"filesize":13824,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/suravenir-assurances-150x150.jpg"},"full":{"file":"suravenir-assurances.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/suravenir-assurances.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/suravenir-assurances.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13617"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13617"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":127,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/banque-assurance\/","name":"Banque - 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Dans le cadre du contrat cadre de formation d\u00e9tenu par La Fabrique des possibles<\/a>, pour le compte de l’AFDAS, Mathieu a con\u00e7u est anim\u00e9 une formation \u00e0 la communication responsable, pour plusieurs membres de l’agence Buzznative<\/a>.<\/p>\n\n\n\n
La formation s’est d\u00e9roul\u00e9e en f\u00e9vrier 2023, sur deux journ\u00e9es, en visioconf\u00e9rence. Le programme \u00e9tait le suivant : <\/p>\n\n\n\n
\n
Introduction de la session<\/li>\n\n\n\n
Vers une communication plus responsable. Agir sur les contenus<\/li>\n\n\n\n
Vers une com plus responsable. Agir sur la conception des actions de communication<\/li>\n\n\n\n
Communiquer efficacement sur sa d\u00e9marche RSE<\/li>\n\n\n\n
Communiquer pour engager les parties-prenantes dans la d\u00e9marche<\/li>\n\n\n\n
Mettre en place une d\u00e9marche structur\u00e9e de communication plus responsable<\/li>\n\n\n\n
Bonus : la communication sur la \u00ab\u00a0neutralit\u00e9 carbone\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n
<\/p>\n","protected":false},"featured_media":13760,"template":"","offer_type":[97],"reference_types":[126],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13759"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13760"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13759"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13759"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13760,"date":"2023-08-31T22:49:35","slug":"buzznative","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/buzznative-formation-a-la-communication-responsable\/buzznative\/","title":{"rendered":"buzznative"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/buzznative.jpg","filesize":18266,"sizes":{"thumbnail":{"file":"buzznative-150x150.jpg","width":150,"height":150,"filesize":10302,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/buzznative-150x150.jpg"},"full":{"file":"buzznative.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/buzznative.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/buzznative.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13760"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13760"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":126,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/com-pub-marketing\/","name":"Com - Pub - Marketing","slug":"com-pub-marketing","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/126"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13757,"date":"2023-02-28T22:41:43","date_gmt":"2023-02-28T21:41:43","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13757"},"modified":"2023-08-31T22:41:59","modified_gmt":"2023-08-31T20:41:59","slug":"universite-de-poitiers-formation-a-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/universite-de-poitiers-formation-a-la-communication-responsable\/","title":{"rendered":"Universit\u00e9 de Poitiers \u2013 Formation \u00e0 la communication responsable"},"content":{"rendered":"\n
Pr\u00e9paration et animation d\u2019une formation \u00e0 la communication responsable et d\u2019un atelier de mise en pratique pour l’\u00e9quipe de la Direction de la communication de l’Universit\u00e9 de Poitiers (12 personnes). <\/p>\n\n\n\n
Matin \u2013 Formation<\/strong>. <\/p>\n\n\n\n
Objectifs : sensibiliser aux enjeux environnementaux et soci\u00e9taux qui transforment la fonction marketing\/communication, partager une vision de la communication responsable, des r\u00e9f\u00e9rentiels et des ressources, identifier les principaux leviers d\u2019action tant sur le plan des contenus (lutte contre le greenwashing, les st\u00e9r\u00e9otypes) que sur la r\u00e9duction des impacts environnementaux\/sociaux des actions (print, num\u00e9rique, \u00e9v\u00e9nementiel, vid\u00e9o\u2026), se nourrir de pratiques existantes et inspirantes. <\/p>\n\n\n\n
Alternance de s\u00e9quences descendantes, d\u00e9bats, quizz, exercices pratiques\u2026<\/em><\/p>\n\n\n\n
Apr\u00e8s-midi \u2013 Atelier de co-construction d\u2019un plan d\u2019actions<\/strong><\/p>\n\n\n\n
Objectifs : identifier le champ des possibles et les projets de communication prioritaires\/embl\u00e9matiques pour l\u2019Universit\u00e9 de Poitiers, adapter les leviers d\u2019action aux projets retenus, d\u00e9finir les premi\u00e8res actions de r\u00e9duction des impacts sans perte d\u2019efficacit\u00e9, choisir les indicateurs et fixer les \u00e9tapes et le planning de travail.<\/p>\n\n\n\n
Travaux en sous-groupes, restitutions, discussion en groupe complet.<\/em><\/p>\n","protected":false},"featured_media":13758,"template":"","offer_type":[97],"reference_types":[99],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13757"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13758"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13757"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13757"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13758,"date":"2023-08-31T22:41:39","slug":"universite-poitiers","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/universite-de-poitiers-formation-a-la-communication-responsable\/universite-poitiers\/","title":{"rendered":"universite 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d\u2019Angers \u2013 Animation d\u2019un s\u00e9minaire de mobilisation collective"},"content":{"rendered":"\n
Nous avons \u00e9t\u00e9 sollicit\u00e9es par la Direction g\u00e9n\u00e9rale des services de l’Universit\u00e9 d’Angers pour concevoir et animer un s\u00e9minaire \u00ab\u00a0Une universit\u00e9 en transitions\u00a0\u00bb.<\/p>\n\n\n\n
Publics : les \u00e9quipes administratives de l’Universit\u00e9.<\/p>\n\n\n\n
Objectifs du s\u00e9minaire : mettre tout le monde \u201cau niveau\u201d concernant les enjeux \u00e9cologiques et le projet d\u2019\u00e9tablissement, la transcription pour les \u00e9tablissements d\u2019enseignement sup\u00e9rieur et de recherche, le r\u00f4le de la communication.<\/p>\n\n\n\n
Modalit\u00e9s : alternance de s\u00e9quences descendantes et d’ateliers pratiques autour de grands chantiers (formations, achats, chauffage, mobilit\u00e9, communication…). <\/p>\n\n\n\n
L’atelier a \u00e9t\u00e9 anim\u00e9 par Sandrine et Aur\u00e9lie, en f\u00e9vrier 2023. <\/p>\n","protected":false},"featured_media":13756,"template":"","offer_type":[108],"reference_types":[99],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13755"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13756"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13755"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13755"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13756,"date":"2023-08-31T22:34:42","slug":"universite-angers","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/universite-dangers-animation-dun-seminaire-de-mobilisation-collective\/universite-angers\/","title":{"rendered":"universite 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Merlin \u2013 Relecture de la nouvelle rubrique RSE"},"content":{"rendered":"\n
La probl\u00e9matique <\/h4>\n\n\n\nPour notre nouvelle rubrique RSE sur le web<\/a> : comment nous assurer que l’histoire est lisible, que le r\u00e9cit est nourri de preuves suffisantes pour avoir une vraie cr\u00e9dibilit\u00e9, que la tonalit\u00e9 refl\u00e8te une sinc\u00e9rit\u00e9 tant dans l’ambition que dans la mise en action pour y arriver ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e <\/h4>\n\n\n\n
Analyse des all\u00e9gations environnementales et sociales (textes + images) utilis\u00e9es dans la section \u00ab nos engagements \u00bb du site web corporate Leroy Merlin : identification des all\u00e9gations qui pourraient pr\u00eater \u00e0 confusion ou susciter des r\u00e9actions n\u00e9gatives (accusation de greenwashing par exemple), identification d\u2019\u00e9l\u00e9ments de preuve \u00e0 avancer et\/ou de pistes de reformulation.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
L’\u00e9quipe projet<\/h4>\n\n\n\n
Mission r\u00e9alis\u00e9e fin 2022 par Mathieu Jahnich, pour le compte de Laurence Callant, communication institutionnelle, Leroy Merlin France<\/p>\n","protected":false},"featured_media":13571,"template":"","offer_type":[109],"reference_types":[129,118],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13567"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13571"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13567"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13567"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13571,"date":"2023-08-15T17:32:17","slug":"leroy-merlin-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/leroy-merlin-relecture-de-la-nouvelle-rubrique-rse\/leroy-merlin-2\/","title":{"rendered":"leroy merlin"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/leroy-merlin.jpg","filesize":19330,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/leroy-merlin.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13571"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13571"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":129,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/bricolage-equipement\/","name":"Bricolage - 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Little Wing<\/a> est un cabinet de conseil en strat\u00e9gie, communication et transformation durable, qui accompagne les dirigeants determin\u00e9s \u00e0 agir.<\/p>\n\n\n\n
Mathieu a \u00e9t\u00e9 sollicit\u00e9 fin 2022 par Julie de la Sabli\u00e8re et Charles Nicolas pour assurer une formation de 3 heures de leur \u00e9quipe (une dizaine de personnes). Au programme : <\/p>\n\n\n\n
\n
Panorama des enjeux. D\u00e9finition.<\/li>\n\n\n\n
Lutter contre le greenwashing<\/li>\n\n\n\n
Focus sur les all\u00e9gations de neutralit\u00e9 carbone<\/li>\n\n\n\n
Lutter contre les st\u00e9r\u00e9otypes<\/li>\n\n\n\n
Promouvoir de nouveaux r\u00e9cits<\/li>\n\n\n\n
\u00c9co-socio-concevoir les actions de communication (l\u2019essentiel)<\/li>\n\n\n\n
Ressources pour aller plus loin<\/li>\n<\/ul>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13780,"template":"","offer_type":[97],"reference_types":[126],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13778"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13780"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13778"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13778"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13780,"date":"2023-08-31T23:52:48","slug":"little-wing","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/little-wing-formation-a-la-communication-responsable\/little-wing\/","title":{"rendered":"little wing"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/little-wing.jpg","filesize":18795,"sizes":{"thumbnail":{"file":"little-wing-150x150.jpg","width":150,"height":150,"filesize":9759,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/little-wing-150x150.jpg"},"full":{"file":"little-wing.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/little-wing.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/little-wing.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13780"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13780"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":126,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/com-pub-marketing\/","name":"Com - 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La probl\u00e9matique<\/h4>\n\n\n\n
Face \u00e0 la mont\u00e9e en puissance des enjeux \u00e9cologiques, comment faciliter la mise en relation entre les journalistes des r\u00e9dactions du Groupe (TF1, LCI, TF1 INFO) et des expertes et des experts qualifi\u00e9s ?<\/p>\n\n\n\n
La m\u00e9thodologie d\u00e9ploy\u00e9e <\/h4>\n\n\n\n
\n
Analyse des besoins, co-r\u00e9daction d\u2019un cahier des charges pr\u00e9cisant ce qui sera attendu de la part des expert\u00b7es et ce qui est propos\u00e9 par le Groupe TF1<\/li>\n\n\n\n
Identification de profils pertinents, prise de contact, r\u00e9daction de fiches descriptives pour chaque personne<\/li>\n\n\n\n
Co-organisation de l\u2019\u00e9v\u00e9nement de lancement et animation du club au fil de l\u2019ann\u00e9e (\u00e9changes informels, suivi de l\u2019activit\u00e9\u2026) et de l’\u00e9v\u00e9nement de bilan.<\/li>\n<\/ul>\n\n\n\n
Le lancement du comit\u00e9 a \u00e9t\u00e9 officialis\u00e9 en septembre 2022 (communiqu\u00e9 de presse<\/a>). <\/p>\n\n\n\n
Nos contacts<\/h4>\n\n\n\n
La mission a \u00e9t\u00e9 r\u00e9alis\u00e9e par Mathieu Jahnich en 2023. Ses interlocutrices \u00e9taient Christelle Chiroux (directrice adjointe de l’information en charge de la m\u00e9diation et de la RSE) et Sophie Danis-Verloove (directrice de la communication RSE, business, innovation et digital)<\/p>\n","protected":false},"featured_media":13566,"template":"","offer_type":[108],"reference_types":[117],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13565"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13566"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13565"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13565"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13566,"date":"2023-08-15T16:49:05","slug":"groupe-tf1","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/groupe-tf1-accompagnement-dans-la-constitution-dun-comite-dexperts\/groupe-tf1\/","title":{"rendered":"groupe TF1"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/groupe-TF1.jpg","filesize":18224,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/groupe-TF1.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13566"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13566"}]}}],"wp:term":[[{"id":108,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/donner-de-l-elan\/","name":"Donner de l'\u00e9lan","slug":"donner-de-l-elan","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/108"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":117,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/culture-medias\/","name":"Culture - M\u00e9dias","slug":"culture-medias","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/117"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13783,"date":"2022-12-14T00:07:00","date_gmt":"2022-12-13T23:07:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13783"},"modified":"2023-09-01T00:07:29","modified_gmt":"2023-08-31T22:07:29","slug":"arviva-formation-a-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/arviva-formation-a-la-communication-responsable\/","title":{"rendered":"ARVIVA \u2013 Formation \u00e0 la communication responsable"},"content":{"rendered":"\n
L\u2019association ARVIVA<\/a> \u2013 Arts vivants, Arts durables est n\u00e9e du constat que le spectacle vivant a un r\u00f4le majeur \u00e0 jouer pour faire face aux enjeux environnementaux. Elle rassemble producteur\u00b7rice\u00b7s, technicien\u00b7ne\u00b7s, agent\u00b7e\u00b7s, lieux de cr\u00e9ation, de diffusion et de formation, festivals, \u00e9quipes artistiques, entrepreneur\u00b7euse\u00b7s et op\u00e9rateur\u00b7ice-s du spectacle vivant, toutes disciplines et esth\u00e9tiques confondues.<\/p>\n\n\n\n
Aur\u00e9lie et Sandrine ont con\u00e7u et anim\u00e9 une formation d’une demi-journ\u00e9e pour une quinzaine de membres de l’association : messages plus responsables, \u00e9co-socio-conception des supports, structuration d\u2019une d\u00e9marche de communication plus responsable\u2026<\/p>\n\n\n\n
<\/p>\n","protected":false},"featured_media":13784,"template":"","offer_type":[97],"reference_types":[126],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13783"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13784"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13783"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13783"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13784,"date":"2023-09-01T00:07:05","slug":"arviva","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/arviva-formation-a-la-communication-responsable\/arviva\/","title":{"rendered":"arviva"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/09\/arviva.jpg","filesize":23941,"sizes":{"thumbnail":{"file":"arviva-150x150.jpg","width":150,"height":150,"filesize":12102,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/arviva-150x150.jpg"},"full":{"file":"arviva.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/arviva.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/09\/arviva.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13784"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13784"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":126,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/com-pub-marketing\/","name":"Com - Pub - Marketing","slug":"com-pub-marketing","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/126"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13781,"date":"2022-12-12T23:59:00","date_gmt":"2022-12-12T22:59:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13781"},"modified":"2023-09-01T00:00:46","modified_gmt":"2023-08-31T22:00:46","slug":"vyv-sensibilisation-a-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/vyv-sensibilisation-a-la-communication-responsable\/","title":{"rendered":"VYV \u2013 Sensibilisation \u00e0 la communication responsable"},"content":{"rendered":"\n
Le 12 d\u00e9cembre 2022, plus de 150 communicantes et communicants des diff\u00e9rentes \u00ab\u00a0maisons\u00a0\u00bb du Groupe VYV (Harmonie, MGEN, MNT, VYV3, Arcade…) \u00e9taient r\u00e9uni\u00b7es \u00e0 Paris pour une journ\u00e9e d’acculturation sur les sujets prioritaires et inspirants. <\/p>\n\n\n\n
Mathieu Jahnich a assur\u00e9 une intervention d’une heure pour les sensibiliser aux enjeux et pratiques de communication responsable et pour r\u00e9pondre \u00e0 leurs questions : messages plus responsables, \u00e9co-socio-conception des supports, structuration d’une d\u00e9marche de communication plus responsable… <\/p>\n","protected":false},"featured_media":13782,"template":"","offer_type":[97],"reference_types":[127],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13781"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13782"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13781"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13781"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13782,"date":"2023-08-31T23:59:39","slug":"groupe-vyv","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/vyv-sensibilisation-a-la-communication-responsable\/groupe-vyv\/","title":{"rendered":"groupe vyv"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/groupe-vyv.jpg","filesize":20525,"sizes":{"thumbnail":{"file":"groupe-vyv-150x150.jpg","width":150,"height":150,"filesize":11094,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/groupe-vyv-150x150.jpg"},"full":{"file":"groupe-vyv.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/groupe-vyv.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/groupe-vyv.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13782"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13782"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":127,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/banque-assurance\/","name":"Banque - Assurance - Finance","slug":"banque-assurance","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/127"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13576,"date":"2022-12-10T22:09:17","date_gmt":"2022-12-10T21:09:17","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13576"},"modified":"2023-08-16T22:25:20","modified_gmt":"2023-08-16T20:25:20","slug":"decathlon-accompagnement-dans-la-redaction-dun-guide-de-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/decathlon-accompagnement-dans-la-redaction-dun-guide-de-communication-responsable\/","title":{"rendered":"Decathlon \u2013 Co-r\u00e9daction d\u2019un guide de communication responsable"},"content":{"rendered":"\n
La probl\u00e9matique<\/h4>\n\n\n\n
Avec de plus en plus de produits b\u00e9n\u00e9ficiant d\u2019une d\u00e9marche d\u2019\u00e9co-design, les all\u00e9gations environnementales se multiplient, parfois de fa\u00e7on maladroite. Comment accompagner les content managers ?<\/p>\n\n\n\n
La solution retenue<\/h4>\n\n\n\n
Co-construire un guide de communication environnementale (sous forme d\u2019une site intranet en fran\u00e7ais et en anglais) pour aider les content managers (en France et dans le monde) \u00e0 comprendre les enjeux, identifier les erreurs \u00e0 \u00e9viter et les bonnes pratiques.<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e <\/h4>\n\n\n\n
\n
Pr\u00e9sentation d\u2019exemples similaires<\/li>\n\n\n\n
Production de contenus types<\/li>\n\n\n\n
R\u00e9alisation et exploitation d\u2019une enqu\u00eate par questionnaire<\/li>\n\n\n\n
Co-animation d\u2019ateliers d\u2019\u00e9changes<\/li>\n\n\n\n
Relecture du document final<\/li>\n\n\n\n
Appui \u00e0 la d\u00e9finition de l\u2019op\u00e9ration de lancement<\/li>\n<\/ul>\n\n\n\n
L’\u00e9quipe projet <\/h4>\n\n\n\n
La mission a \u00e9t\u00e9 r\u00e9alis\u00e9e en 2022 par Mathieu en \u00e9troite collaboration avec B\u00e9rang\u00e8re Deschamps, Leader Strat\u00e9gie de contenu D\u00e9veloppement Durable, Decathlon France. <\/p>\n\n\n\n
Les suites donn\u00e9es \u00e0 ce projet <\/h4>\n\n\n\n
Au printemps 2023, Mathieu a \u00e9t\u00e9 sollicit\u00e9 pour animer un atelier d’une heure pour sensibiliser les content managers aux enjeux et pratiques de communication responsable, en particulier sur le levier \u00ab messages responsables \u00bb. <\/p>\n\n\n\n
En septembre 2023, Mathieu a \u00e9t\u00e9 charg\u00e9 de relire les contenus de la version print du guide de communication responsable. <\/p>\n","protected":false},"featured_media":13577,"template":"","offer_type":[97],"reference_types":[118,124],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13576"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13577"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13576"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13576"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13577,"date":"2023-08-15T22:09:09","slug":"decathlon-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/decathlon-accompagnement-dans-la-redaction-dun-guide-de-communication-responsable\/decathlon-2\/","title":{"rendered":"decathlon"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/decathlon.jpg","filesize":15432,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/decathlon.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13577"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13577"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":118,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/distribution-ecommerce\/","name":"Distribution - 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Journ\u00e9e de formation sur-mesure \u00e0 la communication responsable pour les \u00e9quipes communication des instituts (Liten, List, Leti) de la Direction de la Recherche Technologique du CEA. <\/p>\n\n\n\n
Au programme : une matin\u00e9e d\u00e9di\u00e9e \u00e0 la pr\u00e9sentation des enjeux (sp\u00e9cifiques aux acteurs de la recherche) et des principaux leviers d\u2019action (messages plus responsables, \u00e9co-socio-conception de projets print, num\u00e9riques, \u00e9v\u00e9nements, production audiovisuelle) suivie d\u2019un apr\u00e8s-midi de co-construction de \u00ab check-list \u00bb communication responsable, sur des projets prioritaires s\u00e9lectionn\u00e9s par les participant\u00b7es. <\/p>\n\n\n\n
La formation a \u00e9t\u00e9 assur\u00e9e par Aur\u00e9lie et Mathieu, \u00e0 Grenoble, en septembre 2022. <\/p>\n","protected":false},"featured_media":13591,"template":"","offer_type":[97],"reference_types":[99],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13590"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13591"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13590"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13590"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13591,"date":"2023-08-16T21:34:20","slug":"cea-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/cea-drt-formation-a-la-communication-responsable\/cea-2\/","title":{"rendered":"cea"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/cea.jpg","filesize":17377,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/cea.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13591"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13591"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":99,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/esr\/","name":"Enseignement sup et recherche","slug":"esr","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/99"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13578,"date":"2022-09-01T22:42:04","date_gmt":"2022-09-01T20:42:04","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13578"},"modified":"2023-08-16T21:53:39","modified_gmt":"2023-08-16T19:53:39","slug":"kering-redaction-de-guidelines-for-sustainability-claims","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/kering-redaction-de-guidelines-for-sustainability-claims\/","title":{"rendered":"Kering \u2013 R\u00e9daction de conseils sur les all\u00e9gations de soutenabilit\u00e9"},"content":{"rendered":"\n
La probl\u00e9matique <\/h4>\n\n\n\n
Comment faire prendre conscience aux marques et aux fournisseurs du Groupe Kering des enjeux de greenwashing sans les freiner dans leur communication ?<\/p>\n\n\n\n
La solution retenue <\/h4>\n\n\n\n
Int\u00e9grer des \u00ab\u00a0Conseils sur les all\u00e9gations de soutenabilit\u00e9\u00a0\u00bb (\u00ab\u00a0Guidance for sustainability claims\u00a0\u00bb) dans le document de r\u00e9f\u00e9rence \u00ab Kering standards for raw materials and manufacturing processes<\/a> \u00bb diffus\u00e9 \u00e0 l’ensemble des marques et fournisseurs du groupe. <\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e <\/h4>\n\n\n\n
\n
Plusieurs rendez-vous de compr\u00e9hension du besoin et de prise de connaissance des pratiques et des contenus d\u00e9j\u00e0 \u00e9chang\u00e9s sur le sujet avec les responsables RSE marques<\/li>\n\n\n\n
Collecte et analyse de documents similaires et de documents de r\u00e9f\u00e9rences (type \u00ab\u00a0green claims code\u00a0\u00bb) existants dans diff\u00e9rents pays<\/li>\n\n\n\n
Proposition d’une structure de document, pr\u00e9sentation aux marques et validation de la structure<\/li>\n\n\n\n
R\u00e9daction du contenu en anglais, transmission pour relecture et int\u00e9gration des corrections<\/li>\n<\/ul>\n\n\n\n
L’\u00e9quipe projet <\/h4>\n\n\n\n
La mission a \u00e9t\u00e9 r\u00e9alis\u00e9e par Mathieu Jahnich en 2022, en \u00e9troite collaboration avec G\u00e9raldine Vallejo (Sustainability programme director, Groupe Kering), Christian Tubito (Director, Material Innovation Lab, Kering) et Caterina Tonda (RTW Sustainable Development Manager, Material Innovation Lab, Kering).<\/p>\n\n\n\n
Les suites donn\u00e9es \u00e0 cette mission<\/h4>\n\n\n\n
Mathieu a ensuite \u00e9t\u00e9 sollicit\u00e9 par les \u00e9quipes du MIL de Kering ou les marques directement pour relire des contenus RSE, identifier et r\u00e9duire les risques d’accusation de greenwashing. <\/p>\n\n\n\n
\u00c0 l’\u00e9t\u00e9 2023, un nouveau projet a d\u00e9marr\u00e9 : la co-construction d’un guide anti-greenwashing compl\u00e9mentaire et plus op\u00e9rationnel. <\/p>\n","protected":false},"featured_media":13579,"template":"","offer_type":[97,109],"reference_types":[121],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13578"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13579"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13578"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13578"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13579,"date":"2023-08-15T22:41:59","slug":"kering-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/kering-redaction-de-guidelines-for-sustainability-claims\/kering-2\/","title":{"rendered":"kering"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/kering.jpg","filesize":13047,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/kering.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13579"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13579"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire 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blanche \u2013 Formation en com responsable et analyse d\u2019all\u00e9gations"},"content":{"rendered":"\n
Patte blanche est une agence pionni\u00e8re de la communication RSE, bas\u00e9e \u00e0 Montpellier. <\/p>\n\n\n\n
Octobre 2021 – Formation \u00e0 la communication responsable et analyse d’all\u00e9gations<\/h4>\n\n\n\n
Mathieu a assur\u00e9 une journ\u00e9e de formation en pr\u00e9sentiel avec toute l’\u00e9quipe (une vingtaine de personnes) :<\/p>\n\n\n\n
\n
Les enjeux, la d\u00e9finition de la com responsable<\/li>\n\n\n\n
Panorama des acteurs et r\u00e9f\u00e9rentiels<\/li>\n\n\n\n
Communication, comportements, nudges\u2026<\/li>\n\n\n\n
Des contenus plus responsables (greenwashing, st\u00e9r\u00e9otypes, r\u00e9cits)<\/li>\n\n\n\n
\u00c9coconcevoir les projets de communication (num\u00e9rique, print,<\/li>\n\n\n\n
\u00e9v\u00e9nementiel, audiovisuel)<\/li>\n\n\n\n
Structurer une d\u00e9marche de com responsable<\/li>\n\n\n\n
La loi climat<\/li>\n\n\n\n
Temps de r\u00e9flexion et d’\u00e9change<\/li>\n<\/ul>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Juin 2022 – Analyse d’all\u00e9gations \u00e9cologiques<\/h4>\n\n\n\n
Dans le cadre d’une prestation de red\u00e9finition de la strat\u00e9gie RSE d\u2019un client (dans le secteur du bricolage), Mathieu a \u00e9t\u00e9 sollicit\u00e9 pour relire le \u00ab r\u00e9cit d\u2019engagement \u00bb afin de v\u00e9rifier la coh\u00e9rence et la solidit\u00e9 du discours ainsi que les pistes d\u2019am\u00e9lioration.<\/p>\n","protected":false},"featured_media":13638,"template":"","offer_type":[97,109],"reference_types":[129,126],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false,"case_study_title":"","case_study":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13636"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13638"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13636"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13636"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13638,"date":"2023-08-17T22:28:33","slug":"patte-blanche","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/patte-blanche-formation-en-communication-responsable\/patte-blanche\/","title":{"rendered":"patte blanche"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/patte-blanche.jpg","filesize":27636,"sizes":{"thumbnail":{"file":"patte-blanche-150x150.jpg","width":150,"height":150,"filesize":14159,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/patte-blanche-150x150.jpg"},"full":{"file":"patte-blanche.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/patte-blanche.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/patte-blanche.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13638"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13638"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":129,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/bricolage-equipement\/","name":"Bricolage - 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La probl\u00e9matique<\/h4>\n\n\n\n
Comment sensibiliser tout le personnel de la r\u00e9gie aux enjeux du changement climatique, en particulier pour le march\u00e9 de la communication et de la publicit\u00e9, et les outiller pour contribuer activement \u00e0 la transition \u00e9cologique de leurs m\u00e9tiers ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Cette mission a \u00e9t\u00e9 lanc\u00e9e en septembre 2021. Elle a \u00e9t\u00e9 r\u00e9alis\u00e9e en partenariat avec Youmatter. Nous avons \u00e9t\u00e9 retenus pour concevoir et d\u00e9ployer un programme ambitieux de sensibilisation, de formation et d\u2019accompagnement aux enjeux \u00e9cologiques et aux relations entre publicit\u00e9 et climat de tous les membres de la r\u00e9gie publicitaire de TF1. Ce projet \u00e9tait pilot\u00e9 par la Direction g\u00e9n\u00e9rale de TF1 Pub, en \u00e9troite collaboration avec les directions RH et RSE du Groupe TF1.<\/p>\n\n\n\n
Elle comportait notamment un temps d\u2019analyse de l\u2019existant, des perceptions, des pratiques et des attentes, \u00e0 travers une enqu\u00eate par questionnaire et par entretiens. Le groupe de \u00ab change makers \u00bb de la r\u00e9gie \u00e9tait mobilis\u00e9 pour co-construire avec nous le parcours qui a \u00e9t\u00e9 propos\u00e9 au premier semestre 2022 \u00e0 toutes les collaboratrices et tous les collaborateurs : MOOC sur les enjeux \u00e9cologiques, formation en pr\u00e9sentiel sur climat et publicit\u00e9, conf\u00e9rences inspirantes, diffusion de contenus et de quizz\u2026<\/p>\n\n\n\n
Dans cette prestation, Mathieu \u00e9tait en particulier charg\u00e9 de r\u00e9aliser toute l\u2019enqu\u00eate amont, de concevoir et d\u2019animer la formation sur les enjeux publicit\u00e9 et climat (17 sessions, 275 personnes form\u00e9es), d\u2019identifier et de contacter certains experts nationaux et internationaux pour les conf\u00e9rences, d\u2019apporter son appui sur le volet communication interne et externe du programme. Il a \u00e9galement assur\u00e9 une conf\u00e9rence sur le greenwashing. <\/p>\n\n\n\n
Le t\u00e9moignage du client<\/h4>\n\n\n\n
\u00ab Nous \u00e9tions \u00e0 la recherche d\u2019une formation qui s\u2019adresse \u00e0 tous les collaborateurs de TF1 Pub pour les sensibiliser aux impacts du changement climatique et les accompagner \u00e0 la fois en tant que citoyen et en tant que collaborateur d\u2019un groupe m\u00e9dias et d\u2019une r\u00e9gie publicitaire. Nous avons \u00e9t\u00e9 convaincus par la proposition de Youmatter, qui avait choisi de faire appel \u00e0 Mathieu Jahnich pour nous faire b\u00e9n\u00e9ficier de l\u2019appui d\u2019un expert de la communication responsable qui comprenne parfaitement nos enjeux m\u00e9tiers.\u00bb<\/p>\n\n\n\n
\u00ab Mathieu nous a permis de construire une journ\u00e9e de formation qui articule information claire et document\u00e9e sur les impacts du changement climatique sur nos activit\u00e9s mais aussi moments d\u2019\u00e9changes avec les \u00e9quipes car ce sont des sujets qui interpellent voire bousculent. Tout au long du projet de co-construction du programme de formation, son accompagnement a \u00e9t\u00e9 cl\u00e9 pour trouver le ton juste, et d\u00e9velopper notre propre expertise en interne. \u00bb<\/p>\n\n\n\n
\u00ab En amont du projet, nous avons toujours appr\u00e9ci\u00e9 la qualit\u00e9 de nos \u00e9changes avec Mathieu, sa disponibilit\u00e9 et son expertise. Nous avons re\u00e7u d\u2019excellents retours des collaborateurs, en particulier sur sa posture toujours nuanc\u00e9e et p\u00e9dagogique. \u00bb<\/p>\n\n\n\n
Victoire Giacomini et S\u00e9bastien Granet, respectivement Charg\u00e9e de missions DG & Responsable D\u00e9marche RSE et Chef de groupe Marketing, Innovation et RSE, TF1 Pub (juin 2022)<\/em><\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
La suite donn\u00e9e \u00e0 cette mission<\/h4>\n\n\n\n
Au printemps, quatre autres sessions de formation ont \u00e9t\u00e9 assur\u00e9es pour les \u00e9quipes marketing, communication et publicit\u00e9 d’Unify (Marmiton, Au f\u00e9minin, Les num\u00e9riques…), alors int\u00e9gr\u00e9es au Groupe TF1. Les contenus de la formation ont \u00e9t\u00e9 adapt\u00e9s par Mathieu aux sp\u00e9cificit\u00e9s de leur activit\u00e9. <\/p>\n","protected":false},"featured_media":13588,"template":"","offer_type":[97],"reference_types":[126,117],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13586"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13588"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13586"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13586"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13588,"date":"2023-08-16T21:18:07","slug":"tf1-pub","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/tf1-pub-formation-de-lensemble-de-la-regie-aux-enjeux-publicite-et-climat\/tf1-pub\/","title":{"rendered":"tf1 pub"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/tf1-pub.jpg","filesize":17453,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/tf1-pub.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13588"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13588"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":126,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/com-pub-marketing\/","name":"Com - 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En juillet 2022, Mathieu Jahnich et Thierry Libaert ont anim\u00e9 une formation \u00ab Master Class communication responsable<\/a> \u00bb de 3 heures en pr\u00e9sentiel pour les membres de l\u2019\u00e9quipe communication interne et communication institutionnelle de Leroy Merlin France : comprendre les enjeux qui transforment la soci\u00e9t\u00e9 et appellent \u00e0 la mise en place d\u2019une communication plus responsable, identifier les leviers d\u2019action, d\u00e9finir, animer et valoriser une d\u00e9marche de communication plus responsable.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13571,"template":"","offer_type":[97],"reference_types":[129,118],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13677"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13571"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13677"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13677"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13571,"date":"2023-08-15T17:32:17","slug":"leroy-merlin-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/leroy-merlin-relecture-de-la-nouvelle-rubrique-rse\/leroy-merlin-2\/","title":{"rendered":"leroy merlin"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/leroy-merlin.jpg","filesize":19330,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/leroy-merlin.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13571"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13571"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":129,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/bricolage-equipement\/","name":"Bricolage - 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Fin 2020, l\u2019agence conseil en communication B Side<\/a> est devenue officiellement \u00ab entreprise \u00e0 mission \u00bb. Sa raison d’\u00eatre : militer et agir pour une communication utile qui amplifie le pouvoir de transformation des entreprises au service d’une \u00e9conomie positive. <\/p>\n\n\n\n
Marion Andro et Ingrid Berth\u00e9, co-pr\u00e9sidentes de l’agence, ont pris contact avec Mathieu pour mettre en place un accompagnement dans la dur\u00e9e. Mathieu est \u00e9galement membre du comit\u00e9 de mission de B Side. <\/p>\n\n\n\n
Printemps 2021<\/h4>\n\n\n\n
Pour mettre \u00ab \u00e0 niveau \u00bb l\u2019ensemble de l\u2019\u00e9quipe (une vingtaine de personnes), Mathieu a assur\u00e9 une formation en deux temps en mars 2021 : 1\/ Pr\u00e9sentation des grandes transformations soci\u00e9tales et de leurs impacts sur la communication. 2\/ Les leviers d\u2019action vers une communication plus responsable.<\/p>\n\n\n\n
Automne 2021<\/h4>\n\n\n\n
Organisation d’une journ\u00e9e de formation pour approfondir les points vus au printemps.<\/p>\n\n\n\n
Appui \u00e0 la d\u00e9finition de la m\u00e9thode B Side pour \u00e9laborer des projets de communication qui g\u00e9n\u00e8rent des impacts positifs : \u00e0 travers des entretiens avec quelques personnes de l’\u00e9quipe et l’analyse de documents existants. <\/p>\n\n\n\n
\u00c9t\u00e9 2022<\/h4>\n\n\n\n
Nouvelle journ\u00e9e de formation pour l’ensemble de l’\u00e9quipe : \u00ab Message responsable : comment \u00eatre efficace et cr\u00e9atif tout en \u00e9vitant le greenwashing ? \u00bb<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13673,"template":"","offer_type":[108,97],"reference_types":[126],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13671"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13673"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13671"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13671"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13673,"date":"2023-08-21T12:09:45","slug":"b-side-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/b-side-formation-et-accompagnement-en-communication-responsable\/b-side-2\/","title":{"rendered":"b side"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/b-side.jpg","filesize":25756,"sizes":{"thumbnail":{"file":"b-side-150x150.jpg","width":150,"height":150,"filesize":13082,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/b-side-150x150.jpg"},"full":{"file":"b-side.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/b-side.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/b-side.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13673"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13673"}]}}],"wp:term":[[{"id":108,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/donner-de-l-elan\/","name":"Donner de l'\u00e9lan","slug":"donner-de-l-elan","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/108"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":126,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/com-pub-marketing\/","name":"Com - 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We don’t need roads;<\/a> est un mod\u00e8le hybride entre un studio d\u2019innovation, un brand studio, un cabinet de conseil en strat\u00e9gie et un studio d\u2019impact.<\/p>\n\n\n\n
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B. Braun<\/a> est une entreprise de technologie m\u00e9dicale qui propose des dispositifs m\u00e9dicaux et des solutions de soins de sant\u00e9.<\/p>\n\n\n\n
Notre mission (juin 2022) : screening des all\u00e9gations environnementales et sociales utilis\u00e9es des dossiers\/fiches produits : identification de celles qui pourraient pr\u00eater \u00e0 confusion ou susciter des r\u00e9actions n\u00e9gatives (accusation de greenwashing par exemple), identification d\u2019\u00e9l\u00e9ments de preuve \u00e0 avancer et\/ou de pistes de reformulation.<\/p>\n\n\n\n
<\/p>\n","protected":false},"featured_media":13753,"template":"","offer_type":[109],"reference_types":[134,140],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false,"case_study_title":"","case_study":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13752"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13753"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13752"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13752"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13753,"date":"2023-08-31T22:22:48","slug":"b-braun-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/b-braun-analyse-dallegations-environnementales-et-sociales\/b-braun-2\/","title":{"rendered":"b braun"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/b-braun.jpg","filesize":16464,"sizes":{"thumbnail":{"file":"b-braun-150x150.jpg","width":150,"height":150,"filesize":8961,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/b-braun-150x150.jpg"},"full":{"file":"b-braun.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/b-braun.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/b-braun.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13753"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13753"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":134,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/industrie-ingenierie\/","name":"Industrie - 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Le Groupe Ing\u00e9rop<\/a> est une soci\u00e9t\u00e9 d\u2019Ing\u00e9nierie fran\u00e7aise ind\u00e9pendante qui intervient dans l\u2019ensemble des m\u00e9tiers de la construction : B\u00e2timent, Eau & Environnement, \u00c9nergie & Industrie, Ville & Mobilit\u00e9.<\/p>\n\n\n\n
Formation sur mesure, en pr\u00e9sentiel, des membres de l\u2019\u00e9quipe communication d\u2019Ing\u00e9rop : un panorama des enjeux qui transforment la soci\u00e9t\u00e9 et la communication, les leviers d\u2019action vers une communication plus responsable (sur les messages et sur l\u2019\u00e9co-socio-conception des projets), la mise en place d\u2019une d\u00e9marche structur\u00e9e, la communication au service du d\u00e9ploiement et de la valorisation des engagements RSE de l\u2019entreprise. Pr\u00e9paration des \u00e9l\u00e9ments m\u00e9thodologiques pour un atelier de co-construction d\u2019une feuille de route. <\/p>\n\n\n\n
Mission r\u00e9alis\u00e9e par Aur\u00e9lie Wastin en juin 2022.<\/p>\n","protected":false},"featured_media":13659,"template":"","offer_type":[97],"reference_types":[134],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13658"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13659"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13658"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13658"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13659,"date":"2023-08-20T20:56:57","slug":"ingerop-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ingerop-formation-a-la-communication-responsable\/ingerop-2\/","title":{"rendered":"ingerop"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/ingerop.jpg","filesize":23679,"sizes":{"thumbnail":{"file":"ingerop-150x150.jpg","width":150,"height":150,"filesize":11592,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ingerop-150x150.jpg"},"full":{"file":"ingerop.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ingerop.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ingerop.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13659"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13659"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":134,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/industrie-ingenierie\/","name":"Industrie - 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Dalibo<\/a> est une SCOP experte dans les syst\u00e8mes de gestion de base de donn\u00e9es.<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Nous avons accompagn\u00e9 la charg\u00e9e de communication au travers d\u2019un diagnostic des documents internes et des outils de communication, une analyse compar\u00e9e de la concurrence sur leurs actions de communication RSE et communication responsable, la formulation de recommandations relatives \u00e0 la structuration de la strat\u00e9gie de communication, l\u2019animation d\u2019une r\u00e9union de restitution et d\u2019\u00e9change avec la responsable communication et deux autres salari\u00e9s de l\u2019entreprise.<\/p>\n\n\n\n
Mission r\u00e9alis\u00e9e par Aur\u00e9lie Wastin et Mathieu Jahnich.<\/p>\n\n\n\n
Le t\u00e9moignage de la cliente<\/h4>\n\n\n\n
\u00ab Lors de la Master Class \u00ab Communication responsable \u00bb co-anim\u00e9e par Mathieu, j\u2019ai particuli\u00e8rement appr\u00e9ci\u00e9 le contenu et la posture des animateurs, \u00e0 la fois \u00e0 l\u2019\u00e9coute et tr\u00e8s pertinents. On sent qu\u2019on a affaire \u00e0 des personnes passionn\u00e9es, exigeantes et responsables.<\/p>\n\n\n\n
\u00c9tant la seule communicante au sein de notre SCOP, j\u2019ai alors pens\u00e9 \u00e0 faire appel \u00e0 leur expertise pour un accompagnement personnalis\u00e9, afin d\u2019avoir un regard critique ext\u00e9rieur sur notre communication et des recommandations pour l\u2019am\u00e9liorer, que ce soit dans les contenus, les m\u00e9thodes ou la place en interne.<\/p>\n\n\n\n
Mathieu et Aur\u00e9lie Wastin, \u00e0 qui j\u2019ai eu r\u00e9guli\u00e8rement affaire pendant quelques semaines, se sont r\u00e9v\u00e9l\u00e9\u22c5es d\u2019une grande aide. J\u2019ai pu recevoir un retour tr\u00e8s structur\u00e9, ainsi que maints conseils et astuces. J\u2019ai trouv\u00e9 toutes leurs analyses \u00e0 la fois fines, pr\u00e9cises, adapt\u00e9es et encourageantes.<\/p>\n\n\n\n
J\u2019ai d\u00e9sormais \u00e9norm\u00e9ment de mati\u00e8res pour affiner mes pratiques professionnelles et donner encore plus de sens \u00e0 mon m\u00e9tier. Le fruit de leur accompagnement va particuli\u00e8rement me servir en interne, car je vais pouvoir mettre \u00e0 jour notre strat\u00e9gie de communication. Celle-ci sera co-construite puis soumise au vote de mes coll\u00e8gues associ\u00e9\u22c5es. Nous pourrons alors nous approprier collectivement les enjeux de la communication, qui ne peut plus se passer de RSE.<\/p>\n\n\n\n
Concernant la prestation elle-m\u00eame, j\u2019ai particuli\u00e8rement appr\u00e9ci\u00e9 la clart\u00e9 des \u00e9tapes, la qualit\u00e9 de l\u2019\u00e9coute et la pertinence des questionnements. Aur\u00e9lie nous a bien \u00ab challeng\u00e9\u22c5es \u00bb ! Le livrable est aussi une ressource tr\u00e8s pr\u00e9cieuse pour mon travail et pour notre comit\u00e9 \u00c9coresponsable. Il nous donne des perspectives tr\u00e8s stimulantes et nous guidera dans nos projets. \u00bb<\/p>\n\n\n\n
Laura Ricci, Charg\u00e9e de communication, Dalibo (printemps 2022)<\/em><\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13652,"template":"","offer_type":[108],"reference_types":[132],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13650"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13652"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13650"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13650"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13652,"date":"2023-08-20T20:31:38","slug":"dalibo-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/dalibo-accompagnement-en-strategie-de-communication-communication-rse-et-communication-responsable\/dalibo-2\/","title":{"rendered":"dalibo"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/dalibo.jpg","filesize":28061,"sizes":{"thumbnail":{"file":"dalibo-150x150.jpg","width":150,"height":150,"filesize":13915,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/dalibo-150x150.jpg"},"full":{"file":"dalibo.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/dalibo.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/dalibo.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13652"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13652"}]}}],"wp:term":[[{"id":108,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/donner-de-l-elan\/","name":"Donner de l'\u00e9lan","slug":"donner-de-l-elan","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/108"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":132,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/numerique\/","name":"Num\u00e9rique","slug":"numerique","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/132"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13641,"date":"2022-06-17T22:59:00","date_gmt":"2022-06-17T20:59:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13641"},"modified":"2023-09-18T22:29:18","modified_gmt":"2023-09-18T20:29:18","slug":"la-chose-formation-et-accompagnement-en-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/la-chose-formation-et-accompagnement-en-communication-responsable\/","title":{"rendered":"La chose \u2013 Formation et accompagnement en communication responsable"},"content":{"rendered":"\n
la chose<\/a> est une agence de communication polymorphe et ind\u00e9pendante depuis 2006, bas\u00e9e \u00e0 Paris. Mathieu a \u00e9t\u00e9 sollicit\u00e9 par C\u00e9line Faure (planning strat\u00e9gique et d\u00e9marche RSE). <\/p>\n\n\n\n
Janvier 2022 – Conseil en communication RSE pour un client<\/h4>\n\n\n\n
Accompagnement sur les probl\u00e9matiques RSE d\u2019un client (secteur agroalimentaire) : prise de connaissance du brief et de la proposition de l\u2019agence, analyse et formulations de recommandations pour consolider la d\u00e9marche et limiter les risques d\u2019accusations de greenwashing, r\u00e9union de pr\u00e9sentation des recommandations et de discussion avec le client puis d\u00e9brieffing avec l\u2019agence.<\/p>\n\n\n\n
Juin 2022 – Matin\u00e9e anti-greenwashing<\/h4>\n\n\n\n
Conception et animation d’une matin\u00e9e de sensibilisation et d’engagement de l’ensemble des membres de l’agence \u00e0 la lutte contre le greenwashing : <\/p>\n\n\n\n
\n
Conf\u00e9rence introductive sur les enjeux de lutte contre le greenwashing<\/li>\n\n\n\n
Atelier sur des exemples concrets <\/li>\n\n\n\n
Atelier de co-construction d’un outil antigreenwashing<\/li>\n<\/ul>\n\n\n\n
$\"\"$ 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\u2013 Formation sur la m\u00e9canique du greenwashing"},"content":{"rendered":"\n
La probl\u00e9matique <\/h4>\n\n\n\n
Alors que les critiques pour greenwashing sont de plus en plus nombreuses, comment redonner confiance aux \u00e9quipes pour communiquer sur les engagements RSE des marques Materne et Pom Potes ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e <\/h4>\n\n\n\n
Conception et animation d\u2019une formation de 3 heures sur les enjeux de communication responsable en particulier sur la m\u00e9canique du greenwashing. Analyse de nombreux cas pratiques, y compris des all\u00e9gations des deux marques concern\u00e9es.<\/p>\n\n\n\n
Formation assur\u00e9e par Mathieu en juin 2022 dans les locaux du Groupe MOM, devant une vingtaine de personnes. Son interlocutrice \u00e9tait Ga\u00eblle Duval, responsable \u00e9tudes marketing et consumer insights, Group Materne Mont-Blanc.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13608,"template":"","offer_type":[97],"reference_types":[125],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13607"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13608"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13607"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13607"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13608,"date":"2023-08-17T15:14:34","slug":"mom-group-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/materne-formation-sur-la-mecanique-du-greenwashing\/mom-group-2\/","title":{"rendered":"mom group"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/mom-group.jpg","filesize":29485,"sizes":{"thumbnail":{"file":"mom-group-150x150.jpg","width":150,"height":150,"filesize":15657,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/mom-group-150x150.jpg"},"full":{"file":"mom-group.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/mom-group.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/mom-group.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13608"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13608"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":125,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/agroalimentaire\/","name":"Agroalimentaire","slug":"agroalimentaire","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/125"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13626,"date":"2022-03-17T21:49:00","date_gmt":"2022-03-17T20:49:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13626"},"modified":"2023-08-20T20:39:30","modified_gmt":"2023-08-20T18:39:30","slug":"grenoble-ecole-de-management-formation-a-la-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/grenoble-ecole-de-management-formation-a-la-communication-responsable\/","title":{"rendered":"Grenoble \u00c9cole de Management \u2013 Formation \u00e0 la communication responsable"},"content":{"rendered":"\n
La mission r\u00e9alis\u00e9e <\/h4>\n\n\n\n
Une journ\u00e9e compl\u00e8te de formation pour l\u2019\u00e9quipe communication (20 personnes). Nous avons balay\u00e9 l\u2019ensemble des enjeux et leviers d\u2019action vers une communication plus responsable, avec un focus particulier sur le secteur de l\u2019enseignement sup\u00e9rieur, avec plusieurs s\u00e9quences de mise en pratique et d\u2019\u00e9changes sur les projets \u00e0 venir.<\/p>\n\n\n\n
Modalit\u00e9s p\u00e9dagogiques : une journ\u00e9e de formation en trois temps, en visio-conf\u00e9rence (pour cause de contraintes sanitaires) entre janvier et mars 2022.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Le t\u00e9moignage de la cliente <\/h4>\n\n\n\n
\u00ab J’ai connu Mathieu Jahnich dans le cadre d’une intervention remarqu\u00e9e du Club de la Communication de Grenoble. J’ai d\u00e9cid\u00e9 de faire appel \u00e0 lui dans le cadre de la nouvelle qualit\u00e9 de Grenoble Ecole de Management (GEM), devenue Soci\u00e9t\u00e9 \u00e0 mission en mai 2021. Par conviction personnelle tout d’abord, et afin de mettre en \u0153uvre une d\u00e9marche globale et exemplaire de \u00ab communication RSE \u00bb \u00e0 GEM.<\/p>\n\n\n\n
L’objectif \u00e9tait triple : f\u00e9d\u00e9rer toute mon \u00e9quipe (d\u00e9j\u00e0 tr\u00e8s motiv\u00e9e sur le sujet), partager un r\u00e9f\u00e9rentiel commun de connaissances et bonnes pratiques en communication responsable, et enfin construire un plan d\u2019action en lien avec notre raison d\u2019\u00eatre nos engagements et nos valeurs d’\u00e9quipe.<\/p>\n\n\n\n
La qualit\u00e9 des interventions a \u00e9t\u00e9 unanimement salu\u00e9e par toutes et tous. Au-del\u00e0 d’une premi\u00e8re phase de sensibilisation n\u00e9cessaire et \u00e9clairante sur les enjeux (m\u00eame pour les plus engag\u00e9s d’entre nous), c’est l’approche propos\u00e9e par Mathieu qui a \u00e9t\u00e9 particuli\u00e8rement b\u00e9n\u00e9fique : co-construite, d\u00e9culpabilisante, d\u00e9clin\u00e9e par grands m\u00e9tiers, pratique et pragmatique.<\/p>\n\n\n\n
Au final, nous avons \u00e9tabli ensemble des guidelines pour progresser, cr\u00e9er ou recr\u00e9er des automatismes m\u00e9tiers tout en conciliant responsabilit\u00e9 sociale et efficacit\u00e9 m\u00e9tier. Le tout dans un cadre tr\u00e8s professionnel, convivial et engag\u00e9. Un nouveau point d’\u00e9tape sera vraisemblablement organis\u00e9 pour pr\u00e9senter les avanc\u00e9es d’ici un an. Toute l’\u00e9quipe se joint \u00e0 moi pour le remercier encore chaleureusement. \u00bb<\/p>\n\n\n\n
Annelaure Oudinot, Directrice Marque, Digital et Communication de Grenoble Ecole de Management (mars 2022)<\/em><\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13628,"template":"","offer_type":[97],"reference_types":[99],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13626"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13628"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13626"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13626"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13628,"date":"2023-08-17T21:43:28","slug":"gem","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/grenoble-ecole-de-management-formation-a-la-communication-responsable\/gem\/","title":{"rendered":"gem"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/gem.jpg","filesize":42890,"sizes":{"thumbnail":{"file":"gem-150x150.jpg","width":150,"height":150,"filesize":14136,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/gem-150x150.jpg"},"full":{"file":"gem.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/gem.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/gem.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13628"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13628"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":99,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/esr\/","name":"Enseignement sup et recherche","slug":"esr","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/99"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13622,"date":"2022-03-17T21:31:00","date_gmt":"2022-03-17T20:31:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13622"},"modified":"2023-08-20T20:39:18","modified_gmt":"2023-08-20T18:39:18","slug":"ebay-atelier-de-sensibilisation-aux-messages-responsables","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ebay-atelier-de-sensibilisation-aux-messages-responsables\/","title":{"rendered":"Ebay \u2013 Atelier de sensibilisation aux messages responsables"},"content":{"rendered":"\n
La prestation r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Conception d\u2019un atelier de sensibilisation sur-mesure pour les \u00e9quipes marketing et communication d\u2019eBay France sur les enjeux de communication responsable, avec un focus sur les messages. <\/p>\n\n\n\n
\n
Rappel du cadre d\u00e9ontologique et l\u00e9gislatif<\/li>\n\n\n\n
Analyse des principaux signes de greenwashing<\/li>\n\n\n\n
Analyse d\u2019exemples (positifs et n\u00e9gatifs) tir\u00e9s du secteur du e-commerce<\/li>\n<\/ul>\n\n\n\n
Modalit\u00e9s : 1 heure en pr\u00e9sentiel, dans les locaux d’eBay. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Le t\u00e9moignage de la cliente<\/h4>\n\n\n\n
\u00ab En tant que responsable d\u00e9veloppement durable chez eBay France, je cherchais \u00e0 pouvoir engager nos utilisateurs, ais\u00e9ment et sans maladresses, sur les vertus et l\u2019impact d\u2019une consommation raisonn\u00e9e. En tant que facilitateur de rencontres, d\u2019\u00e9changes et de consommation, eBay joue un r\u00f4le important dans la sensibilisation \u00e0 l\u2019impact. Nous souhaitions donc rassembler l\u2019ensemble des \u00e9quipes ayant un r\u00f4le de communicants pour \u2013 tous ensemble \u2013 se familiariser avec le marketing et la communication responsable. Nous avons donc souhait\u00e9 faire appel \u00e0 l\u2019expertise de Mathieu, afin de mieux appr\u00e9hender et comprendre davantage ce qu\u2019est le greenwashing, son \u00e9volution au fil des ann\u00e9es, ses formes et ses risques. Il a su nous apporter des illustrations pertinentes, adapt\u00e9es \u00e0 notre secteur, qui ont permis aux \u00e9quipes de tr\u00e8s bien identifier les enjeux et les subtilit\u00e9s que la communication responsable demande. Il a su capter l\u2019audience avec aisance et r\u00e9pondre aux diverses questions qui lui ont \u00e9t\u00e9 pos\u00e9es. \u00bb<\/p>\n\n\n\n
Aur\u00e9lie Pruvost, Sustainability Lead, eBay France (mars 2022)<\/em><\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13625,"template":"","offer_type":[97],"reference_types":[118],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13622"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13625"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13622"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13622"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13625,"date":"2023-08-17T21:30:08","slug":"ebay-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ebay-atelier-de-sensibilisation-aux-messages-responsables\/ebay-2\/","title":{"rendered":"ebay"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/ebay.jpg","filesize":20155,"sizes":{"thumbnail":{"file":"ebay-150x150.jpg","width":150,"height":150,"filesize":10905,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ebay-150x150.jpg"},"full":{"file":"ebay.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ebay.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ebay.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13625"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13625"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":118,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/distribution-ecommerce\/","name":"Distribution - 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Au printemps 2021, l\u2019ADEME a constitu\u00e9 un groupe de travail restreint pour analyser la mani\u00e8re dont les all\u00e9gations de \u00ab neutralit\u00e9 carbone \u00bb sont utilis\u00e9es par les acteurs socio-\u00e9conomiques. Il s\u2019agissait aussi d\u2019identifier les probl\u00e9matiques associ\u00e9es et proposer des recommandations en mati\u00e8re de communication institutionnelle et de communication produit\/service. <\/p>\n\n\n\n
Mathieu Jahnich a \u00e9t\u00e9 charg\u00e9 par Val\u00e9rie Martin d\u2019animer ce groupe de travail et de piloter la r\u00e9daction de l\u2019avis qui a \u00e9t\u00e9 publi\u00e9 en f\u00e9vrier 2022<\/a>.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13552,"template":"","offer_type":[109],"reference_types":[116],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13645"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13552"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13645"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13645"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13552,"date":"2023-08-15T15:31:15","slug":"ademe","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ademe-redaction-du-guide-de-la-communication-responsable\/ademe\/","title":{"rendered":"ademe"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/ademe.jpg","filesize":23665,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/ademe.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13552"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13552"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":116,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/environnement-energie\/","name":"Environnement - \u00c9nergie - Climat","slug":"environnement-energie","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/116"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13654,"date":"2022-01-20T20:48:00","date_gmt":"2022-01-20T19:48:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13654"},"modified":"2023-08-20T20:50:34","modified_gmt":"2023-08-20T18:50:34","slug":"groupe-loccitane-formation-a-la-communication-responsable-et-communication-rse","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/groupe-loccitane-formation-a-la-communication-responsable-et-communication-rse\/","title":{"rendered":"Groupe L\u2019Occitane \u2013 Formation \u00e0 la communication responsable et communication RSE"},"content":{"rendered":"\n
En janvier 2022, Mathieu a con\u00e7u et anim\u00e9 une journ\u00e9e de formation pour l\u2019\u00e9quipe communication du Groupe L\u2019Occitane. La matin\u00e9e \u00e9tait consacr\u00e9e \u00e0 l\u2019int\u00e9gration des enjeux de soutenabilit\u00e9 \u00e0 leur activit\u00e9, sur le plan des messages et des supports. L\u2019apr\u00e8s-midi, il a partag\u00e9 les r\u00e9sultats d\u2019un benchmark sur deux th\u00e9matiques : l\u2019engagement des salari\u00e9s dans une strat\u00e9gie RSE et la communication autour de projets locaux de d\u00e9veloppement soutenable (en boutique notamment).<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13657,"template":"","offer_type":[97],"reference_types":[133],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13654"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13657"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13654"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13654"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13657,"date":"2023-08-20T20:47:50","slug":"groupe-l-occitane-3","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/groupe-loccitane-formation-a-la-communication-responsable-et-communication-rse\/groupe-l-occitane-3\/","title":{"rendered":"groupe l occitane"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":720,"height":720,"file":"2023\/08\/groupe-l-occitane-1.jpg","filesize":40392,"sizes":{"medium":{"file":"groupe-l-occitane-1-300x300.jpg","width":300,"height":300,"filesize":13510,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/groupe-l-occitane-1-300x300.jpg"},"thumbnail":{"file":"groupe-l-occitane-1-150x150.jpg","width":150,"height":150,"filesize":9513,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/groupe-l-occitane-1-150x150.jpg"},"full":{"file":"groupe-l-occitane-1.jpg","width":720,"height":720,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/groupe-l-occitane-1.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/groupe-l-occitane-1.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13657"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13657"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":133,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/beaute-cosmetique\/","name":"Beaut\u00e9 - Cosm\u00e9tique","slug":"beaute-cosmetique","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/133"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13558,"date":"2022-01-14T15:53:58","date_gmt":"2022-01-14T14:53:58","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13558"},"modified":"2024-10-15T10:59:14","modified_gmt":"2024-10-15T08:59:14","slug":"centre-juno-beach-accompagnement-en-strategie-rse-et-communication-responsable","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/centre-juno-beach-accompagnement-en-strategie-rse-et-communication-responsable\/","title":{"rendered":"Centre Juno Beach \u2013 Accompagnement en strat\u00e9gie RSE et communication responsable"},"content":{"rendered":"\n
Situ\u00e9 au milieu du secteur anglo-canadien, le Centre Juno Beach<\/a> est le seul mus\u00e9e canadien sur les plages du D\u00e9barquement. Dirig\u00e9e par Nathalie Worthington, toute l\u2019\u00e9quipe est engag\u00e9e depuis plusieurs ann\u00e9es dans une d\u00e9marche profonde de d\u00e9veloppement durable.<\/p>\n\n\n\n
La probl\u00e9matique <\/h4>\n\n\n\n
Nous sommes sollicit\u00e9es* d\u00e8s 2021 pour communiquer de fa\u00e7on appropri\u00e9e sur la strat\u00e9gie d\u00e9veloppement durable du CJB. Leur strat\u00e9gie est r\u00e9dig\u00e9e, bien construite, ambitieuse, 360\u00b0. Leur trajectoire est d\u00e9finie et mesur\u00e9e. Leur crainte : tomber dans le greenwashing au moment de communiquer.<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Analyse de la d\u00e9marche DD et des actions de communication, enqu\u00eate aupr\u00e8s des parties-prenantes, analyse comparative sectorielle et territoriale, formulation de recommandations et co-construction de la strat\u00e9gie RSE et de la strat\u00e9gie de communication, r\u00e9daction d\u2019\u00e9l\u00e9ments de langage, soutien en continu sur les enjeux de communication… <\/p>\n\n\n\n
Nous avons notamment con\u00e7u la structure et r\u00e9dig\u00e9 les contenus du premier rapport RSE du Centre Juno Beach, publi\u00e9 au printemps 2023. Le CJB nous a \u00e0 nouveau sollicit\u00e9es* pour son second rapport RSE en 2024<\/a>. <\/p>\n\n\n\n
L’\u00e9quipe projet<\/h4>\n\n\n\n
Lanc\u00e9 en 2021, le projet a \u00e9t\u00e9 pilot\u00e9 par Mathieu Jahnich puis par Aur\u00e9lie Wastin. Sandrine Cadic a rejoint l’\u00e9quipe en 2022. Les principaux interlocuteurs sont Nathalie Worthington (directrice), Maxime Bouch\u00e9 (directeur adjoint et responsable boutique) et Oph\u00e9lie Duchemin (charg\u00e9e de communication et \u00e9v\u00e9nementiel).<\/p>\n\n\n\n
T\u00e9moignage des clients <\/h4>\n\n\n\n
D\u00e8s 2019, le Centre Juno Beach s\u2019est demand\u00e9 comment faire sa part face aux enjeux climatiques.<\/p>\n\n\n\n
\u00ab Parce que notre travail de m\u00e9moire est porteur de valeurs et de sens \u00e0 mobiliser au profit d’actions en faveur de la paix et de la libert\u00e9 et contre ce qui les menace aujourd’hui.<\/p>\n\n\n\n
Apr\u00e8s des centaines d’heures de travail et formation, notamment en p\u00e9riode de pand\u00e9mie, nous avons b\u00e2ti une strat\u00e9gie et un plan d\u2019actions bas\u00e9s sur un premier Bilan de gaz \u00e0 effet de serre et un cap de d\u00e9carbonation. La RSE est venue \u00e9largir notre approche \u00e0 360\u00b0 et ajouter des piliers \u00e0 la strat\u00e9gie initiale.<\/p>\n\n\n\n
Le soutien de la R\u00e9gion Normandie, des fonds Feder et celui de nos dirigeants au Canada, nous ont donn\u00e9 confiance et aussi des moyens financiers pour nous faire aider par des professionnels, notamment MJ Conseil, experts de la communication de la transition \u00e9cologique. Non seulement ils nous ont aid\u00e9s \u00e0 communiquer sur notre d\u00e9marche et \u00e0 refl\u00e9ter sa sinc\u00e9rit\u00e9, mais leur expertise et leur m\u00e9thodologie nous ont permis de poser les bases d\u2019une meilleure communication en interne aupr\u00e8s des collaborateurs et collaboratrices et \u00e9galement aupr\u00e8s des parties prenantes du mus\u00e9e : institutions, partenaires, t\u00eates de r\u00e9seaux, professionnels\u2026 Leur accompagnement nous a \u00e9galement aid\u00e9s \u00e0 progresser vers un marketing responsable et une communication circonstanci\u00e9e, adapt\u00e9e et cibl\u00e9e. \u00bb<\/p>\n\n\n\n
Nathalie Worthington, Directrice – Maxime Bouch\u00e9, Directeur adjoint<\/em>
Centre Juno Beach (septembre 2024).<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13553,"template":"","offer_type":[108],"reference_types":[117,123],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":true,"case_study_title":"Accompagner le Centre Juno Beach dans sa communication RSE pour amplifier les transformations","case_study":"Contexte \u2013 Le CJB fait appel \u00e0 MJ Conseil d\u00e8s 2021<\/h2>\n
\u00c0 l\u2019origine, nous sommes sollicit\u00e9es* pour communiquer de fa\u00e7on responsable sur la strat\u00e9gie d\u00e9veloppement durable du CJB. Leur strat\u00e9gie est r\u00e9dig\u00e9e, bien construite, ambitieuse, 360\u00b0. Leur trajectoire est d\u00e9finie et mesur\u00e9e. Leur crainte : tomber dans le greenwashing au moment de communiquer.<\/p>\n
Nous soulevons trois points pr\u00e9alables \u00e0 cette volont\u00e9 de communiquer :<\/p>\n
\n
\u00c9couter et engager toute l\u2019\u00e9quipe dans cette dynamique de changement. Si cette transformation est une conviction pour la Directrice Nathalie Worthington et son adjoint Maxime Bouch\u00e9, c\u2019est aussi toute une \u00e9quipe qu\u2019il faut accompagner dans les changements \u00e0 venir pour que chacun comprenne les enjeux et trouve sa place en tant qu\u2019acteur du changement. Impliquer chaque membre de l\u2019\u00e9quipe suppose de faire le point sur chaque m\u00e9tier et chaque pratique pour mettre un place une progression jalonn\u00e9e.<\/li>\n
Dresser un \u00e9tat des lieux des pratiques mus\u00e9ales en mati\u00e8re de DD dans le monde. En 2021, nous ne savions pas encore situer le CJB dans l\u2019environnement mus\u00e9al mondial sur la prise en compte des enjeux DD. Nous avons rapidement compris que le CJB fait partie des pionniers du point de vue de ses ambitions et de sa d\u00e9marche globale mais le d\u00e9fi de la communication reste un enjeu pour trouver le juste \u00e9quilibre.<\/li>\n
Solliciter les acteurs du territoire pour recueillir leur vision sur les enjeux du CJB et leur point de vue sur la d\u00e9marche RSE. En 2021 et 2022, le CJB cherche \u00e0 comprendre les enjeux des acteurs locaux pour aligner les dynamiques \u00e0 l\u2019\u0153uvre.<\/li>\n<\/ul>\n
Nous validons ensemble un accompagnement sur la dur\u00e9e pour approfondir et relever tous les premiers d\u00e9fis identifi\u00e9s. Nos principes d\u2019action sont les suivants : \u00e9coute, empathie, co-construction et partage des probl\u00e9matiques en toute transparence.<\/p>\n
Prestations r\u00e9alis\u00e9es<\/h2>\n
2021<\/h2>\n
Analyse de la d\u00e9marche RSE du CJB et des premi\u00e8res actions de communication li\u00e9es.<\/strong>
\nBenchmark des pratiques RSE des mus\u00e9es en France et \u00e0 l\u2019\u00e9tranger, des pratiques territoriales. Positionnement du CJB. <\/strong><\/p>\n
LES ENSEIGNEMENTS : le CJB est un acteur avanc\u00e9 dans sa maturit\u00e9 sur le sujet du d\u00e9veloppement durable. D\u2019autres mus\u00e9es sont engag\u00e9s mais la politique RSE du CJB appara\u00eet particuli\u00e8rement ambitieuse. La mise en place d\u2019un tarif bas carbone pour les visiteurs se rendant au mus\u00e9e via des modes de transports plus doux est une v\u00e9ritable innovation en 2021.<\/p>\n
LES LIVRABLES : analyse sectorielle et territoriale, recommandations.<\/p>\n
<\/p>\n
Entretien avec chaque membre de l\u2019\u00e9quipe pour recueillir leur compr\u00e9hension de la d\u00e9marche et leurs envies de contribution.<\/strong><\/p>\n
LES ENSEIGNEMENTS : au CJB, c\u2019est une petite \u00e9quipe agile qui r\u00e9pond aux d\u00e9fis quotidiens. Le d\u00e9veloppement durable appara\u00eet pour certains encore n\u00e9buleux et quelques craintes sont r\u00e9v\u00e9l\u00e9es quant \u00e0 l\u2019\u00e9loignement de leur principale mission, le devoir de m\u00e9moire. Des propositions de reformulation des piliers de la strat\u00e9gie RSE sont sugg\u00e9r\u00e9es pour mieux couvrir tous les d\u00e9fis du CJB et \u00eatre bien appr\u00e9hend\u00e9s par tous.<\/p>\n
LES LIVRABLES : strat\u00e9gie RSE consolid\u00e9e, \u00e9l\u00e9ments de langage et premi\u00e8res pistes d\u2019action pour chaque membre de l\u2019\u00e9quipe.<\/p>\n
<\/p>\n
Soutien \u00e0 la r\u00e9daction des communiqu\u00e9s de presse de points d\u2019\u00e9tapes et aux pr\u00e9sentations publiques de la d\u00e9marche RSE.<\/strong><\/p>\n
<\/p>\n
2022<\/h2>\n
Interviews de l\u2019\u00e9cosyst\u00e8me local sur le tourisme responsable et la posture du CJB.<\/strong><\/p>\n
LES ENSEIGNEMENTS : certains acteurs territoriaux regardent le CJB comme un ovni, une fus\u00e9e qui d\u00e9colle seule et peut parfois provoquer des tensions l\u00e0 o\u00f9 l\u2019\u00e9cosyst\u00e8me n\u2019est pas encore au m\u00eame niveau. Une approche plus discr\u00e8te est pr\u00e9conis\u00e9e et l\u2019envie d\u2019agir tr\u00e8s vite est limit\u00e9e au p\u00e9rim\u00e8tre du CJB seul, sans attendre que tous les acteurs locaux soient pr\u00eats \u00e0 communiquer. Le CJB peut se positionner en laboratoire territorial dans une logique de partage de bonnes pratiques.<\/p>\n
LIVRABLES : enseignements et recommandations pour les \u00e9tapes suivantes : objectifs de communication et contenus prioritaires, calendrier.<\/p>\n
<\/p>\n
Entretien avec chaque membre de l\u2019\u00e9quipe pour d\u00e9limiter pr\u00e9cis\u00e9ment leurs chantiers et leur calendrier d\u2019action.<\/strong><\/p>\n
LES ENSEIGNEMENTS : il fut essentiel \u00e0 ce stade de bien d\u00e9limiter ensemble les chantiers individuels de chacun et les pratiques \u00e0 challenger pour que tous comprennent concr\u00e8tement leur contribution \u00e0 date et dans le temps \u00e0 la d\u00e9marche RSE dans leur p\u00e9rim\u00e8tre.<\/p>\n
LES LIVRABLES : feuille de route de toute l\u2019\u00e9quipe.<\/p>\n
<\/p>\n
R\u00e9unions sur l\u2019offre DD du CJB.<\/strong><\/p>\n
LES ENSEIGNEMENTS : r\u00e9unir une majorit\u00e9 des membres de l\u2019\u00e9quipe pour r\u00e9fl\u00e9chir ensemble \u00e0 la fa\u00e7on d\u2019int\u00e9grer le d\u00e9veloppement durable dans l\u2019offre mus\u00e9ale ne fut pas simple. Les premi\u00e8res pistes \u00e9voqu\u00e9es se sont concentr\u00e9es sur deux actions phares : int\u00e9grer dans le parcours Explore Juno des questions proposant une r\u00e9flexion aux jeunes sur leur propre responsabilit\u00e9 citoyenne et proposer un jeu de piste Juno caching en libre acc\u00e8s sur le Parc Juno \u00e0 la d\u00e9couverte de la biodiversit\u00e9 locale et de la m\u00e9moire.<\/p>\n
LES LIVRABLES : recommandations de premi\u00e8res actions.<\/p>\n
<\/p>\n
Soutien \u00e0 la r\u00e9daction des communiqu\u00e9s de presse de points d\u2019\u00e9tapes et aux pr\u00e9sentations publiques de la d\u00e9marche RSE. Soutien plus appuy\u00e9 sur chaque occasion de communiquer.<\/strong><\/p>\n
<\/p>\n
2023<\/h2>\n
R\u00e9flexion sur le projet de boutique plus responsable (40 % du CA du CJB)<\/strong><\/p>\n
LES ENSEIGNEMENTS : le projet de \u00ab boutique bas carbone \u00bb (intitul\u00e9 initial) s\u2019est transform\u00e9 en projet de \u00ab boutique plus responsable \u00bb. La note produite par le Directeur adjoint nous fut confi\u00e9e pour un recadrage et nous a permis de soulever un point essentiel : la consultation des fournisseurs avant d\u2019engager la dynamique de transformation. Une premi\u00e8re r\u00e9union a \u00e9t\u00e9 propos\u00e9e \u00e0 tous les fournisseurs pour leur pr\u00e9senter l\u2019ambition de boutique plus responsable et les inviter \u00e0 enrichir leur offre avec des produits plus compatibles avec ces enjeux. Le chantier est \u00e9norme et le travail d\u00e9j\u00e0 accompli par le Directeur adjoint l\u2019est aussi.<\/p>\n
LES LIVRABLES : note de synth\u00e8se de pr\u00e9sentation du projet, r\u00e9union avec quelques fournisseurs de la boutique du CJB.<\/p>\n
<\/p>\n
R\u00e9daction du premier rapport RSE<\/strong><\/p>\n
LES ENSEIGNEMENTS : apr\u00e8s pr\u00e8s de quatre ans d\u2019action, le CJB a souhait\u00e9 communiquer sur sa d\u00e9marche de fa\u00e7on \u00e0 proposer une vision globale de tous les chantiers engag\u00e9s, des difficult\u00e9s rencontr\u00e9es et des nouveaux d\u00e9fis \u00e0 relever. Le CJB n\u2019est pas soumis \u00e0 l\u2019obligation de publier un rapport RSE. MJ Conseil a recueilli toute la mati\u00e8re premi\u00e8re aupr\u00e8s des membres de l\u2019\u00e9quipe et a r\u00e9dig\u00e9 ce rapport, r\u00e9alis\u00e9 avec le graphiste du CJB dans une logique d\u2019\u00e9co-socio-conception et diffus\u00e9 \u00e0 150 exemplaires.<\/p>\n
Ce fut l\u2019occasion de travailler avec notre partenaire Mathilde Mignon de RP Digital<\/a> pour mener une action RP soutenue qui a port\u00e9 ses fruits avec la publication de nombreux articles sur la d\u00e9marche RSE du CJB, \u00e0 retrouver ici<\/a>.<\/p>\n
LES LIVRABLES : premier rapport RSE du CJB (t\u00e9l\u00e9chargeable en cliquant ici, PDF, 3.6 Mo<\/a>).<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
2024<\/h2>\n
Entretiens point d\u2019\u00e9tape avec l\u2019\u00e9quipe<\/strong><\/p>\n
LES ENSEIGNEMENTS : chacun a bien pris en charge les actions d\u00e9finies deux ans plus t\u00f4t sur son p\u00e9rim\u00e8tre et a une vision plus mature des enjeux. Mais il est n\u00e9cessaire d\u2019aller encore plus loin. Ces entretiens ont permis de partager les difficult\u00e9s, notamment pour lier m\u00e9moire et DD dans l\u2019offre p\u00e9dagogique et le discours commerciale et d\u2019identifier les pistes d\u2019actions pour acc\u00e9l\u00e9rer les transformations.<\/p>\n
LES LIVRABLES : synth\u00e8se des entretiens individuels, questions auxquelles la Direction doit apporter des r\u00e9ponses, identification des chantiers collectifs \u00e0 initier.<\/p>\n
<\/p>\n
R\u00e9union sur les offres et services du CJB avec une meilleure int\u00e9gration des parties prenantes<\/strong><\/p>\n
LES ENSEIGNEMENTS : premier chantier urgent identifi\u00e9 lors des entretiens, cette r\u00e9union a permis de challenger toute l\u2019\u00e9quipe sur la fa\u00e7on de r\u00e9pondre et d\u2019anticiper ou stimuler les attentes de toutes leurs parties prenantes : acteurs locaux, visiteurs, partenaires potentiels, etc. dans l\u2019optique de mieux int\u00e9grer des offres DD \u00e0 leurs offres et services actuels. Les liens entre m\u00e9moire et d\u00e9veloppement durable ont \u00e9t\u00e9 concr\u00e9tis\u00e9s.<\/p>\n
LES LIVRABLES : document strat\u00e9gique de d\u00e9veloppement commercial des offres DD du CJB.<\/p>\n
<\/p>\n
Aide \u00e0 la d\u00e9cision sur des sujets d\u00e9licats<\/strong><\/p>\n
LES ENSEIGNEMENTS : le temps de la recherche de fonds d\u00e9bute pour lancer le projet de r\u00e9habilitation du domaine adjacent au CJB, l\u2019\u201dOp\u00e9ration Concordia\u201d. Les responsables du projet au Canada sont dans une logique traditionnelle de lev\u00e9e de fonds et risqueraient de solliciter des acteurs sponsors controvers\u00e9s, ce qui poserait un probl\u00e8me au regard des enjeux de d\u00e9veloppement durable du CJB.<\/p>\n
LES LIVRABLES : r\u00e9union avec la Direction et production d\u2019une note de synth\u00e8se pour aider \u00e0 aborder la question avec les acteurs canadiens.<\/p>\n
<\/p>\n
Aide \u00e0 la r\u00e9daction d\u2019articles sur leur d\u00e9marche et sur les bons gestes propos\u00e9s aux visiteurs, soutien \u00e0 la communication de la d\u00e9marche \u00ab boutique plus responsable \u00bb<\/strong><\/p>\n
<\/p>\n
Second rapport RSE<\/strong><\/p>\n
LES ENSEIGNEMENTS : l\u2019ann\u00e9e 2023 a \u00e9t\u00e9 tr\u00e8s riche en avanc\u00e9es d\u2019un point de vue des investissements sur le site du CJB. Pour cette deuxi\u00e8me \u00e9dition, le d\u00e9fi fut de montrer concr\u00e8tement la progression du CJB dans sa prise en compte des enjeux globaux, mais aussi plus particuli\u00e8rement sur les enjeux de biodiversit\u00e9 et de dialogue avec les parties prenantes. L\u2018accent a \u00e9t\u00e9 mis sur la p\u00e9dagogie et l\u2019ouverture \u00e0 l\u2019\u00e9cosyst\u00e8me du CJB via des interviews d\u2019acteurs cl\u00e9s. Ce rapport a \u00e9t\u00e9 r\u00e9dig\u00e9 \u00e0 partir d\u2019entretiens avec chaque membre de l\u2019\u00e9quipe et des documents strat\u00e9giques du CJB.<\/p>\n
LES LIVRABLES : rapport RSE 2024, enrichi ensuite par la Direction et l\u2019\u00e9quipe du CJB.
\nVoir l\u2019article de pr\u00e9sentation du rapport RSE 2024 en cliquant ici<\/a>.
\nT\u00e9l\u00e9chargez le rapport en cliquant ici (PDF, 2,6 Mo)<\/a>.<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
<\/p>\n
Constats \u00e0 date<\/h2>\n
Tous les acteurs du territoire connaissent les engagements et actions du CJB sur le DD, d\u00e9sormais reconnu unanimement comme un laboratoire d\u2019exp\u00e9rimentation et d\u2019innovation. La R\u00e9gion s\u2019est notamment inspir\u00e9e du CJB pour d\u00e9ployer le tarif bas carbone sur le territoire. Les m\u00e9dias s\u2019int\u00e9ressent de plus en plus au CJB. Preuve en est le nombre de reprises m\u00e9dias \u00e0 la suite de la parution de leur 1er rapport RSE en mars 2023.<\/p>\n
Ils sont sollicit\u00e9s par le monde mus\u00e9al, culturel et touristique pour partager leurs bonnes pratiques et leurs d\u00e9fis. L\u2019ambition du CJB est bien de travailler avec tout leur \u00e9cosyst\u00e8me pour acc\u00e9l\u00e9rer les transformations n\u00e9cessaires \u00e0 un tourisme plus responsable.<\/p>\n
Toute l\u2019\u00e9quipe du CJB est align\u00e9e, a une bonne compr\u00e9hension des enjeux et des pistes d\u2019action pour transformer le mus\u00e9e et inspirer son \u00e9cosyst\u00e8me.<\/p>\n
MJ Conseil est fier de travailler en partenariat avec l\u2019\u00e9quipe du CJB et nous profitons de cette \u00e9tude de cas pour les remercier \u00e0 nouveau pour leur confiance et leurs valeurs qui ont permis de tisser des relations d\u2019une grande qualit\u00e9 depuis 2021.<\/p>\n
Nos d\u00e9fis au fil de l\u2019eau avec le CJB :<\/p>\n
\n
Une petite \u00e9quipe : diff\u00e9rents rythmes, diff\u00e9rents niveaux d\u2019action.<\/li>\n
Une dimension politique : n\u00e9cessit\u00e9 de travailler ensemble et d\u2019\u00eatre toujours \u00e0 l\u2019\u00e9coute de l\u2019\u00e9cosyst\u00e8me.<\/li>\n
Des enjeux touristiques chahut\u00e9s par le contexte \u00e9conomique, social et environnemental et \u00e0 int\u00e9grer constamment dans les r\u00e9flexions pour un tourisme plus responsable.<\/li>\n
Une recherche syst\u00e9matique de coh\u00e9rence avec la strat\u00e9gie de d\u00e9veloppement commercial impliquant parfois des questions difficiles.<\/li>\n
Une attention r\u00e9guli\u00e8re au greenwashing car des erreurs peuvent parfois \u00eatre faites par exc\u00e8s de fiert\u00e9 (fiert\u00e9 justifi\u00e9e !)<\/li>\n<\/ul>\n
<\/p>\n
T\u00e9moignages de l’\u00e9quipe<\/h2>\n
D\u00e8s 2019, le Centre Juno Beach s\u2019est demand\u00e9 comment faire sa part face aux enjeux climatiques.<\/p>\n
\u00ab Parce que notre travail de m\u00e9moire est porteur de valeurs et de sens \u00e0 mobiliser au profit d’actions en faveur de la paix et de la libert\u00e9 et contre ce qui les menace aujourd’hui.<\/p>\n
Apr\u00e8s des centaines d’heures de travail et formation, notamment en p\u00e9riode de pand\u00e9mie, nous avons b\u00e2ti une strat\u00e9gie et un plan d\u2019actions bas\u00e9s sur un premier Bilan de gaz \u00e0 effet de serre et un cap de d\u00e9carbonation. La RSE est venue \u00e9largir notre approche \u00e0 360\u00b0 et ajouter des piliers \u00e0 la strat\u00e9gie initiale.<\/p>\n
Le soutien de la R\u00e9gion Normandie, des fonds Feder et celui de nos dirigeants au Canada, nous ont donn\u00e9 confiance et aussi des moyens financiers pour nous faire aider par des professionnels, notamment MJ Conseil, experts de la communication de la transition \u00e9cologique. Non seulement ils nous ont aid\u00e9s \u00e0 communiquer sur notre d\u00e9marche et \u00e0 refl\u00e9ter sa sinc\u00e9rit\u00e9, mais leur expertise et leur m\u00e9thodologie nous ont permis de poser les bases d\u2019une meilleure communication en interne aupr\u00e8s des collaborateurs et collaboratrices et \u00e9galement aupr\u00e8s des parties prenantes du mus\u00e9e : institutions, partenaires, t\u00eates de r\u00e9seaux, professionnels\u2026 Leur accompagnement nous a \u00e9galement aid\u00e9s \u00e0 progresser vers un marketing responsable et une communication circonstanci\u00e9e, adapt\u00e9e et cibl\u00e9e. \u00bb<\/p>\n
Nathalie Worthington, Directrice – Maxime Bouch\u00e9, Directeur adjoint<\/strong><\/em>
\nCentre Juno Beach (septembre 2024).<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
\u00ab J\u2019ai particuli\u00e8rement appr\u00e9ci\u00e9 les efforts de MJ Conseil pour se mettre \u00e0 mon niveau et celui de l\u2019\u00e9quipe, la grande r\u00e9ceptivit\u00e9 pour comprendre nos besoins et la rigueur apport\u00e9e \u00e0 tout l\u2019accompagnement. Gr\u00e2ce \u00e0 eux, nous avons aussi appris \u00e0 assumer notre d\u00e9marche progressive, nos imperfections et m\u00eame nos erreurs, afin d\u2019en tirer les le\u00e7ons sans perdre confiance et surtout sans craindre les incompr\u00e9hensions.<\/p>\n
Cet accompagnement nous conduit fin 2024 \u00e0 la publication de notre second rapport RSE, celui qui marque 5 ans de travail, des r\u00e9sultats dont nous n’avons pas \u00e0 rougir et l’envie de continuer \u00e0 relever le d\u00e9fi du d\u00e9veloppement durable au Centre Juno Beach et dans nos vies. Et comme il est pr\u00e9f\u00e9rable d\u2019agir et communiquer plut\u00f4t que subir, merci MJ Conseil de nous aider \u00e0 le faire avec l\u2019art et la mani\u00e8re ! \u00bb<\/p>\n
Nathalie Worthington, Directrice<\/strong>
\nCentre Juno Beach (septembre 2024).<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
\u00ab Lorsque nous sommes entr\u00e9s dans la d\u00e9marche, je ne savais pas comment communiquer sur nos actions sans heurter notre communaut\u00e9 et comment rendre la communication plus responsable.<\/p>\n
MJ Conseil a \u00e9t\u00e9 \u00e0 l\u2019\u00e9coute de mes pr\u00e9occupations et m\u2019a accompagn\u00e9e dans ma propre transition. Ce que je voyais comme une montagne difficile \u00e0 gravir est devenu beaucoup plus accessible au fil du temps. On ne peut pas tout faire \u00e0 la fois mais chaque petit pas compte. Le tout est de trouver le bon \u00e9quilibre entre m\u00e9moire et d\u00e9veloppement durable, entre le besoin de communiquer et une communication plus responsable. Merci \u00e0 MJ Conseil pour leur oreille attentive et les \u00e9changes toujours bienveillants, constructifs et porteurs de sens. \u00bb<\/p>\n
Oph\u00e9lie Duchemin, Charg\u00e9e de communication et \u00e9v\u00e9nementiel<\/strong>
\nCentre Juno Beach (Octobre 2024)<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
* Chez MJ Conseil, le f\u00e9minin l\u2019emporte sur le masculin.<\/em><\/p>\n"},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13558"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13553"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13558"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13558"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13553,"date":"2023-08-15T15:31:15","slug":"centre-juno-beach-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/ademe-redaction-du-guide-de-la-communication-responsable\/centre-juno-beach-2\/","title":{"rendered":"centre juno beach"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/08\/centre-juno-beach.jpg","filesize":19554,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/centre-juno-beach.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13553"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13553"}]}}],"wp:term":[[{"id":108,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/donner-de-l-elan\/","name":"Donner de l'\u00e9lan","slug":"donner-de-l-elan","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/108"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":117,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/culture-medias\/","name":"Culture - M\u00e9dias","slug":"culture-medias","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/117"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":123,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/hotellerie-tourisme\/","name":"H\u00f4tellerie - Tourisme","slug":"hotellerie-tourisme","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/123"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13300,"date":"2021-12-04T18:23:08","date_gmt":"2021-12-04T17:23:08","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13300"},"modified":"2023-08-31T19:43:33","modified_gmt":"2023-08-31T17:43:33","slug":"groupe-seb-analyse-dallegations-environnementales-dans-les-outils-marketing-communication-et-publicite","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/groupe-seb-analyse-dallegations-environnementales-dans-les-outils-marketing-communication-et-publicite\/","title":{"rendered":"Groupe SEB \u2013 Analyse d\u2019all\u00e9gations environnementales dans les outils marketing"},"content":{"rendered":"\n
Le Groupe SEB est engag\u00e9 depuis 2008 sur la durabilit\u00e9 et la r\u00e9parabilit\u00e9 des produits et d\u00e9ploie l\u2019\u00e9co-conception et l\u2019analyse du cycle de vie. Depuis 2021, nous sommes charg\u00e9es d\u2019analyser des outils marketing, communication et publicit\u00e9s d\u00e9velopp\u00e9s \u00e0 diff\u00e9rents niveaux (groupe\/marque\/BU\/march\u00e9s\u2026 – en fran\u00e7ais ou en anglais) et sur tous supports (web, vid\u00e9o, packaging\u2026) pour identifier les all\u00e9gations qui pourraient faire l\u2019objet de critiques (greenwashing, st\u00e9r\u00e9otypes\u2026) ou susciter des interrogations (clart\u00e9) et, le cas \u00e9ch\u00e9ant, faire des recommandations. Nous intervenons au fil de l’ann\u00e9e, en fonction des besoins, sur la base d’un forfait horaire. <\/p>\n\n\n\n
Exemple de missions<\/h4>\n\n\n\n\n
Analyse des contenus de la page web de pr\u00e9sentation du label ECOdesign du groupe<\/li>\n\n\n\n
Relecture des scripts de spots radio pour Tefal en France<\/li>\n\n\n\n
Analyse de pictogrammes d’\u00e9conomie d’\u00e9nergie pour Moulinex en Espagne<\/li>\n\n\n\n
Analyse d’un claim d’\u00e9conomie d’\u00e9nergie accompagnant le lancement d’un produit Rowenta (Monde)<\/li>\n<\/ul>\n\n\n\n
Nos contacts <\/h4>\n\n\n\n
\n
Elisabeth Blanc-Brude, directrice innovation produit et innovation responsable, petit \u00e9lectrom\u00e9nager <\/li>\n\n\n\n
Claire Goudeaux, responsable RSE, articles culinaires<\/li>\n<\/ul>\n","protected":false},"featured_media":13548,"template":"","offer_type":[109],"reference_types":[129],"acf":{"highlight":false,"url_ressource_media":"","intitule_du_lien":""},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13300"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13548"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13300"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13300"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13548,"date":"2023-08-15T09:09:47","slug":"groupe-seb","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/groupe-seb-analyse-dallegations-environnementales-dans-les-outils-marketing-communication-et-publicite\/groupe-seb\/","title":{"rendered":"groupe seb"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":150,"height":150,"file":"2023\/06\/groupe-seb.jpg","filesize":17442,"sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/06\/groupe-seb.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13548"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13548"}]}}],"wp:term":[[{"id":109,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/trouver-le-juste-equilibre\/","name":"Trouver le juste \u00e9quilibre","slug":"trouver-le-juste-equilibre","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/109"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":129,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/bricolage-equipement\/","name":"Bricolage - \u00c9quipement de la maison","slug":"bricolage-equipement","taxonomy":"reference_types","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types\/129"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/reference_types"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?reference_types=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]]}},{"id":13663,"date":"2021-11-20T21:29:00","date_gmt":"2021-11-20T20:29:00","guid":{"rendered":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/?post_type=reference&p=13663"},"modified":"2023-08-20T21:33:28","modified_gmt":"2023-08-20T19:33:28","slug":"groupe-air-france-klm-analyse-du-projet-de-strategie-de-communication-rse","status":"publish","type":"reference","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/groupe-air-france-klm-analyse-du-projet-de-strategie-de-communication-rse\/","title":{"rendered":"Groupe Air France KLM \u2013 Expertise en communication RSE"},"content":{"rendered":"\n
La plateforme Zeus & Ga\u00efa<\/a> a organis\u00e9 deux \u00e9changes entre Mathieu Jahnich et les responsables RSE et Communication du Groupe AF KLM et de l\u2019entreprise Air France. <\/p>\n\n\n\n
Septembre 2021<\/h4>\n\n\n\n
Pendant deux heures, nous avons discut\u00e9 de leurs engagements RSE, en particulier leurs actions en faveur de la lutte contre le changement climatique, de leurs enjeux de communication interne et externe, de leur posture de communication et de leur strat\u00e9gie de communication RSE. En amont, Mathieu avait analys\u00e9 un certain nombre de documents transmis par le Groupe (\u00e9l\u00e9ments de langage, pages web, projet de strat\u00e9gie de communication RSE, dossier de presse\u2026) et rassembl\u00e9 plusieurs exemples de bonnes pratiques de communication RSE et responsable dans d\u2019autres secteurs.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Novembre 2021<\/h4>\n\n\n\n
Deux nouvelles heures d’\u00e9change autour du projet de campagne publicitaire \u00ab\u00a0La nouvelle g\u00e9n\u00e9ration nous regarde… Agissons pour un voyage plus responsable. Air France ACT\u00a0\u00bb<\/a> diffus\u00e9e par l’entreprise en avril 2022. Mathieu a \u00e9t\u00e9 sollicit\u00e9 pour r\u00e9agir \u00e0 chaud aux contenus textuels et visuels du film et des affiches ainsi que sur les contenus du mini-site d\u00e9di\u00e9<\/a>. <\/p>\n\n\n\n
$\"\"$ 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\u2013 Formation \u00e0 la communication responsable et atelier de mise en pratique"},"content":{"rendered":"\n
RTE<\/a> est le gestionnaire du r\u00e9seau de transport d’\u00e9lectricit\u00e9 en France. <\/p>\n\n\n\n
La prestation r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Le s\u00e9minaire de la Direction de la communication d\u2019octobre 2021 \u00e9tait articul\u00e9 autour de la sortie du dernier rapport du GIEC et des enjeux climats pour RTE et pour la Direction de la communication. <\/p>\n\n\n\n
Mathieu Jahnich a assur\u00e9 une formation sur la communication au service de la lutte contre le changement climatique (green gap, facteurs d\u2019influence des comportements et exemples de campagnes) et sur la communication responsable (\u00e9tat des lieux, enjeux et conseils pratiques pour r\u00e9duire l\u2019impact n\u00e9gatif des activit\u00e9s de communication). Il a ensuite anim\u00e9 deux ateliers de co-construction pour mettre en pratique les enseignements sur des projets concrets de RTE. <\/p>\n\n\n\n
Son intervention a dur\u00e9 trois heures au total.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Le t\u00e9moignage des clients <\/h4>\n\n\n\n
\u00ab Nous avons sollicit\u00e9 Mathieu dans le cadre d\u2019un s\u00e9minaire \u00e0 destination des communicants nationaux de RTE. L\u2019objectif : d\u00e9couvrir les enjeux de la communication durable et repenser nos outils\/messages au regard de ces enjeux.
La pr\u00e9paration en amont s\u2019est tr\u00e8s bien d\u00e9roul\u00e9e, Mathieu a \u00e9t\u00e9 r\u00e9actif, pertinent et \u00e0 l\u2019\u00e9coute de nos attentes. Il s\u2019est adapt\u00e9 aux autres interventions du jour avec brio. <\/p>\n\n\n\n
L\u2019intervention elle-m\u00eame a \u00e9t\u00e9 un vrai succ\u00e8s aupr\u00e8s des collaborateurs de RTE. Mathieu a su alterner moments de d\u00e9couverte de la communication durable et responsable, et moments de mise en pratique. Il a, par ailleurs, su capter l\u2019audience en choisissant des exemples au plus pr\u00e8s des missions de notre entreprise.<\/p>\n\n\n\n
Nous avons termin\u00e9 ce s\u00e9minaire en sa compagnie avec des nouvelles inspirations et plein d\u2019id\u00e9es \u00e0 int\u00e9grer \u00e0 notre strat\u00e9gie de communication. \u00bb<\/p>\n\n\n\n
Nathalie Moreau, Olivier Dumont, Ga\u00eblle Simon, communicants \u00e0 la Dircom de RTE (octobre 2021)<\/em><\/p>\n","protected":false},"featured_media":13661,"template":"","offer_type":[97],"reference_types":[116],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13660"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13661"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13660"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13660"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13661,"date":"2023-08-20T21:03:54","slug":"rte-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/rte-formation-a-la-communication-responsable-et-atelier-de-mise-en-pratique\/rte-2\/","title":{"rendered":"rte"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/rte.jpg","filesize":24093,"sizes":{"thumbnail":{"file":"rte-150x150.jpg","width":150,"height":150,"filesize":12499,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/rte-150x150.jpg"},"full":{"file":"rte.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/rte.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/rte.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13661"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13661"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire monter en comp\u00e9tences","slug":"faire-monter-en-competence","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/97"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":116,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/environnement-energie\/","name":"Environnement - 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En septembre 2021, Mathieu Jahnich et Thierry Libaert ont anim\u00e9 une formation \u00ab Master Class communication responsable<\/a> \u00bb de 3 heures en pr\u00e9sentiel pour les membres de l\u2019\u00e9quipe de la Direction de la communication de l’Institut Mines Telecom : comprendre les enjeux qui transforment la soci\u00e9t\u00e9 et appellent \u00e0 la mise en place d\u2019une communication plus responsable, identifier les leviers d\u2019action, d\u00e9finir, animer et valoriser une d\u00e9marche de communication plus responsable.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13684,"template":"","offer_type":[97],"reference_types":[99],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13683"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13684"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13683"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13683"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13684,"date":"2023-08-21T12:33:38","slug":"impression","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/institut-mines-telecom-master-class-communication-responsable\/impression\/","title":{"rendered":"Impression"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/institut-mines-telecom.jpg","filesize":21448,"sizes":{"thumbnail":{"file":"institut-mines-telecom-150x150.jpg","width":150,"height":150,"filesize":12009,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/institut-mines-telecom-150x150.jpg"},"full":{"file":"institut-mines-telecom.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/institut-mines-telecom.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Impression","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/institut-mines-telecom.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13684"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13684"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire 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\u2013 Sensibilisation \u00e0 la communication responsable"},"content":{"rendered":"\n
Le Cirad<\/a> est l\u2019organisme fran\u00e7ais de recherche agronomique et de coop\u00e9ration internationale pour le d\u00e9veloppement durable des r\u00e9gions tropicales et m\u00e9diterran\u00e9ennes.<\/p>\n\n\n\n
En septembre 2021, Mathieu a assur\u00e9 une intervention d\u20191h30 dans le cadre du s\u00e9minaire annuel de la Direction de la communication : pr\u00e9sentation des principes et leviers d\u2019actions vers une communication plus responsable, travail en sous-groupes sur les projets prioritaires de la Direction pour identifier les leviers de r\u00e9duction d\u2019impact, les indicateurs pertinents et lancer la dynamique.<\/p>\n","protected":false},"featured_media":13676,"template":"","offer_type":[97],"reference_types":[99],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13675"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13676"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13675"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13675"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13676,"date":"2023-08-21T12:15:20","slug":"cirad-2","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/cirad-sensibilisation-a-la-communication-responsable\/cirad-2\/","title":{"rendered":"cirad"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/cirad.jpg","filesize":25305,"sizes":{"thumbnail":{"file":"cirad-150x150.jpg","width":150,"height":150,"filesize":12861,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/cirad-150x150.jpg"},"full":{"file":"cirad.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/cirad.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/cirad.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13676"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13676"}]}}],"wp:term":[[{"id":97,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/faire-monter-en-competence\/","name":"Faire 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Michel Taillis \u2013 Accompagnement en marketing et communication"},"content":{"rendered":"\n
Cr\u00e9\u00e9e il y a plus de 30 ans, l’Atelier Michel Taillis<\/a> est une PME normande qui con\u00e7oit, fabrique et commercialise des automates de vitrine de grande qualit\u00e9, dispos\u00e9s dans les boutiques, places publiques et centres commerciaux du monde entier. <\/p>\n\n\n\n
Mathieu a \u00e9t\u00e9 sollicit\u00e9 par le Directeur commercial de l\u2019entreprise pour ajuster les messages et valoriser le savoir-faire de l\u2019entreprise. Concr\u00e8tement, j\u2019ai r\u00e9dig\u00e9 des contenus pour le site vitrine et le site e-commerce et j\u2019ai r\u00e9alis\u00e9 des entretiens avec les \u00e9quipes : conception, ossature m\u00e9tallique, automatique, couture, mise en fourrure, emballage et distribution\u2026<\/p>\n\n\n\n
$\"\"$ <\/figure>\n","protected":false},"featured_media":13686,"template":"","offer_type":[108],"reference_types":[118],"acf":{"url_ressource_media":"","intitule_du_lien":"","highlight":false},"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references\/13685"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13686"}],"wp:attachment":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media?parent=13685"}],"wp:term":[{"taxonomy":"offer_type","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type?post=13685"},{"taxonomy":"reference_types","embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/reference_types?post=13685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]},"_embedded":{"wp:featuredmedia":[{"id":13686,"date":"2023-08-21T12:42:51","slug":"atelier-michel-taillis","type":"attachment","link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference\/atelier-michel-taillis-accompagnement-en-marketing-et-communication-responsable\/atelier-michel-taillis\/","title":{"rendered":"atelier michel taillis"},"author":1,"acf":[],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":250,"height":250,"file":"2023\/08\/atelier-michel-taillis.jpg","filesize":24997,"sizes":{"thumbnail":{"file":"atelier-michel-taillis-150x150.jpg","width":150,"height":150,"filesize":13662,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/atelier-michel-taillis-150x150.jpg"},"full":{"file":"atelier-michel-taillis.jpg","width":250,"height":250,"mime_type":"image\/jpeg","source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/atelier-michel-taillis.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-content\/uploads\/2023\/08\/atelier-michel-taillis.jpg","_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media\/13686"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/comments?post=13686"}]}}],"wp:term":[[{"id":108,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/donner-de-l-elan\/","name":"Donner de l'\u00e9lan","slug":"donner-de-l-elan","taxonomy":"offer_type","acf":[],"_links":{"self":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type\/108"}],"collection":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/offer_type"}],"about":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/taxonomies\/offer_type"}],"wp:post_type":[{"href":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/wp-json\/wp\/v2\/references?offer_type=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":118,"link":"https:\/\/mj-cms.jcloud-ver-jpe.ik-server.com\/reference_type\/distribution-ecommerce\/","name":"Distribution - 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Bioseptyl<\/a> est une marque de brosse \u00e0 dents \u00e0 faible impact environnemental fabriqu\u00e9es en Beauvais par La Brosserie Fran\u00e7aise.<\/p>\n\n\n\n
La probl\u00e9matique<\/h4>\n\n\n\n
Les arguments \u00e9cologiques utilis\u00e9s sur les outils de communication sont-ils clairs ? Y a-t-il un risque d\u2019\u00eatre accus\u00e9 de greenwashing ?<\/p>\n\n\n\n
La mission r\u00e9alis\u00e9e<\/h4>\n\n\n\n
Visite de l\u2019entreprise et entretien approfondi avec la responsable communication et marketing pour comprendre la d\u00e9marche et les engagements, screening de l\u2019ensemble des messages (packaging, brochures commerciales, site web\u2026) et discussion sur leur port\u00e9e, proposition d\u2019alternatives dans certains cas.<\/p>\n\n\n\n
Le t\u00e9moignage de la cliente<\/h4>\n\n\n\n
\u00ab Dans notre contexte de PME engag\u00e9e en faveur de la r\u00e9duction de notre impact environnemental, nous avions besoin d\u2019accompagnement sur la meilleure fa\u00e7on de faire passer nos messages et actualit\u00e9s. M. Jahnich a \u00e9t\u00e9 tout \u00e0 fait \u00e0 l\u2019\u00e9coute de nos probl\u00e9matiques, de notre contexte et de nos enjeux, et s\u2019est montr\u00e9 tr\u00e8s disponible et r\u00e9actif dans nos \u00e9changes. Il a su nous apporter des solutions et des pistes adapt\u00e9es, avec un regard pointu et pertinent, le tout avec une fluidit\u00e9 de communication tr\u00e8s agr\u00e9able et appr\u00e9ciable. Une vraie valeur ajout\u00e9e dans un contexte de communication d\u00e9licat ! \u00bb<\/p>\n\n\n\n
G\u00e9raldine Laforge, Responsable Marketing & Communication, La Brosserie Fran\u00e7aise (juillet 2021)<\/em><\/p>\n\n\n\n
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En 2018, suite \u00e0 l\u2019adoption d\u2019une strat\u00e9gie de communication responsable par le groupe EDF, Thierry Libaert et Mathieu Jahnich ont con\u00e7u un module de formation \u00e0 la communication responsable. D’une dur\u00e9e de 3h30, ce module est la premi\u00e8re \u00e9tape de sensibilisation et d\u2019accompagnement \u00e0 la communication responsable de l\u2019ensemble des communicants du groupe, en France et dans le monde. <\/p>\n\n\n\n
La formation a \u00e9t\u00e9 assur\u00e9e par Thierry et Mathieu, puis par Aur\u00e9lie Wastin jusqu’en 2021. Aur\u00e9lie a \u00e9galement \u00e9t\u00e9 mobilis\u00e9e sur la conception de check-lists op\u00e9rationnelles et de quiz pour d\u00e9ployer la d\u00e9marche. <\/p>\n\n\n\n
Le projet \u00e9tait pilot\u00e9 par Emmanuelle Dumont-Finet. <\/p>\n\n\n\n
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Le Groupe L\u2019Or\u00e9al est engag\u00e9 de longue date dans une d\u00e9marche RSE. Comment faire en sorte que les membres de la Direction de la communication de L\u2019Or\u00e9al Operations contribuent \u00e9galement \u00e0 cette d\u00e9marche ? <\/p>\n\n\n\n
D\u00e9but 2021, Marion Doucet-Orain, directrice de la communication, a fait appel \u00e0 Mathieu Jahnich pour former les membres de son \u00e9quipe (10 personnes) aux enjeux de communication responsable et pour co-construire un premier plan d\u2019actions.<\/p>\n\n\n\n
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La probl\u00e9matique<\/h4>\n\n\n\nComment engager les membres de la Direction de la communication (40 personnes) et l\u2019ensemble du r\u00e9seau communication (400 personnes partout en France) dans une d\u00e9marche structur\u00e9e de communication plus responsable ?<\/p>\n\n\n\n

La probl\u00e9matique<\/h4>\n\n\n\nComment engager l\u2019ensemble de la direction (100 personnes, sur plusieurs sites) dans une d\u00e9marche de communication plus responsable ?<\/p>\n\n\n\n

L’\u00e9quipe projet<\/h4>\n\n\n\nLa mission, qui a d\u00e9marr\u00e9 fin 2022, a \u00e9t\u00e9 r\u00e9alis\u00e9e par Mathieu, Aur\u00e9lie et Sandrine. Notre interlocutrice \u00e9tait Karen Ma\u00eetre, responsable du studio m\u00e9dia, \u00e0 la direction de la communication.<\/p>\n\n\n\n

2021 <\/h4>\n\n\n\n16 septembre 2021 \u2013 Com 2 Grenoble<\/a><\/p>\n\n\n\n21 septembre 2021 \u2013 Club de la presse et de la communication de Normandie<\/a><\/p>\n\n\n\n9 novembre 2021 \u2013 CRPL Grand Est<\/a><\/p>\n\n\n\n

La probl\u00e9matique<\/h4>\n\n\n\nComment faire monter en comp\u00e9tences et impliquer davantage les \u00e9quipes marketing et communication relativement aux enjeux de soutenabilit\u00e9 ? Comment valoriser les avanc\u00e9es RSE sans tomber dans le greenwashing ?<\/p>\n\n\n\n

La probl\u00e9matique<\/h4>\n\n\n\nComment rendre les \u00e9quipes marketing et communication du Groupe Accor plus autonomes et plus confiantes dans leur communication RSE en r\u00e9duisant les risques de greenwashing ?<\/p>\n\n\n\n

La probl\u00e9matique<\/h4>\n\n\n\nFace \u00e0 la mont\u00e9e en puissance des enjeux \u00e9cologiques, comment faciliter la mise en relation entre les journalistes des r\u00e9dactions du Groupe (TF1, LCI, TF1 INFO) et des expertes et des experts qualifi\u00e9s ?<\/p>\n\n\n\n

L’\u00e9quipe projet <\/h4>\n\n\n\nLa mission a \u00e9t\u00e9 r\u00e9alis\u00e9e en 2022 par Mathieu en \u00e9troite collaboration avec B\u00e9rang\u00e8re Deschamps, Leader Strat\u00e9gie de contenu D\u00e9veloppement Durable, Decathlon France. <\/p>\n\n\n\n

La probl\u00e9matique <\/h4>\n\n\n\nComment faire prendre conscience aux marques et aux fournisseurs du Groupe Kering des enjeux de greenwashing sans les freiner dans leur communication ?<\/p>\n\n\n\n

La probl\u00e9matique <\/h4>\n\n\n\nAlors que les critiques pour greenwashing sont de plus en plus nombreuses, comment redonner confiance aux \u00e9quipes pour communiquer sur les engagements RSE des marques Materne et Pom Potes ?<\/p>\n\n\n\n

Prestations r\u00e9alis\u00e9es<\/h2>\n

La probl\u00e9matique<\/h4>\n\n\n\n
Comment engager les membres de la Direction de la communication (40 personnes) et l\u2019ensemble du r\u00e9seau communication (400 personnes partout en France) dans une d\u00e9marche structur\u00e9e de communication plus responsable ?<\/p>\n\n\n\n

La probl\u00e9matique<\/h4>\n\n\n\n
Comment engager l\u2019ensemble de la direction (100 personnes, sur plusieurs sites) dans une d\u00e9marche de communication plus responsable ?<\/p>\n\n\n\n

L’\u00e9quipe projet<\/h4>\n\n\n\n
La mission, qui a d\u00e9marr\u00e9 fin 2022, a \u00e9t\u00e9 r\u00e9alis\u00e9e par Mathieu, Aur\u00e9lie et Sandrine. Notre interlocutrice \u00e9tait Karen Ma\u00eetre, responsable du studio m\u00e9dia, \u00e0 la direction de la communication.<\/p>\n\n\n\n

2021 <\/h4>\n\n\n\n
16 septembre 2021 \u2013 Com 2 Grenoble<\/a><\/p>\n\n\n\n
21 septembre 2021 \u2013 Club de la presse et de la communication de Normandie<\/a><\/p>\n\n\n\n
9 novembre 2021 \u2013 CRPL Grand Est<\/a><\/p>\n\n\n\n

La probl\u00e9matique<\/h4>\n\n\n\n
Comment faire monter en comp\u00e9tences et impliquer davantage les \u00e9quipes marketing et communication relativement aux enjeux de soutenabilit\u00e9 ? Comment valoriser les avanc\u00e9es RSE sans tomber dans le greenwashing ?<\/p>\n\n\n\n

La probl\u00e9matique<\/h4>\n\n\n\n
Comment rendre les \u00e9quipes marketing et communication du Groupe Accor plus autonomes et plus confiantes dans leur communication RSE en r\u00e9duisant les risques de greenwashing ?<\/p>\n\n\n\n

La probl\u00e9matique<\/h4>\n\n\n\n
Face \u00e0 la mont\u00e9e en puissance des enjeux \u00e9cologiques, comment faciliter la mise en relation entre les journalistes des r\u00e9dactions du Groupe (TF1, LCI, TF1 INFO) et des expertes et des experts qualifi\u00e9s ?<\/p>\n\n\n\n

L’\u00e9quipe projet <\/h4>\n\n\n\n
La mission a \u00e9t\u00e9 r\u00e9alis\u00e9e en 2022 par Mathieu en \u00e9troite collaboration avec B\u00e9rang\u00e8re Deschamps, Leader Strat\u00e9gie de contenu D\u00e9veloppement Durable, Decathlon France. <\/p>\n\n\n\n

La probl\u00e9matique <\/h4>\n\n\n\n
Comment faire prendre conscience aux marques et aux fournisseurs du Groupe Kering des enjeux de greenwashing sans les freiner dans leur communication ?<\/p>\n\n\n\n

La probl\u00e9matique <\/h4>\n\n\n\n
Alors que les critiques pour greenwashing sont de plus en plus nombreuses, comment redonner confiance aux \u00e9quipes pour communiquer sur les engagements RSE des marques Materne et Pom Potes ?<\/p>\n\n\n\n

Références phares

Assurance Maladie – Accompagnement en stratégie de communication responsable

Caisse des Dépôts – Accompagnement en stratégie de communication responsable

Leroy Merlin – Formation et atelier en communication responsable

Suravenir Assurances – Analyse d’allégations et d’une offre engagée

Centre Juno Beach – Accompagnement en stratégie RSE et communication responsable

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