Mathieu Jahnich.
Independent consultant-researcher
I help companies and organisations respond to societal expectations and meet the challenges of ecological and solidarity-based transition through more responsible communications.
Distinctive features.
The services I provide.
My offer is particularly aimed at communication / marketing / CSR directors of large companies, managers of SMEs / start-ups, as well as communication managers in public organisations.
Looking at the bigger picture.
Studying the main environmental and social issues and the competitive environment of the organisation, collecting and analysing the expectations of internal and external stakeholders to enrich CSR and communication strategies.
The ecological transition is a necessity for companies and organisations of all sizes and in all sectors of activity. The environmental and social challenges are complex, with multiple expectations from stakeholders and numerous ways of translating this into marketing positioning, offers and communication actions.
I help communication/marketing/CSR managers to step back and get perspective:
Gathering and analysing the perceptions and expectations of employees, customers, suppliers, etc. to enrich CSR, marketing and communication strategies.
Analysing the company’s offer, the main environmental and social issues and the competitive environment, to improve the company’s positioning.
Recent assignments:
Striking the right balance.
Analysing the ecological arguments of marketing and communication materials to verify their coherence with the CSR strategy and with ethical rules, setting up safety nets to limit accusations of greenwashing.
Promoting the ecological advantages of a product or service to increase sales, communicating about commitments to differentiate yourself from the competition, putting teams in the spotlight to build loyalty… all this is essential. But how can it be done without being accused of greenwashing, or being criticised by NGOs?
I help companies find the right balance in communication:
Analysing the ecological arguments of marketing and communication materials to check their consistency with the CSR strategy and with ethical rules.
Identifying risks and putting safety nets in place: evidence, trusted third parties, posture of responsibility, arguments, etc.
Recent assignments:
Generating momentum.
Running training courses and designing systems to raise awareness and support marketing, advertising and communication functions and all their interfaces (other departments, business units, partners, etc.) towards more responsible practices.
Deploying a CSR strategy and implementing more responsible marketing and communications are long-term processes that mobilise all the internal and external stakeholders of the company and the organisation.
I intervene to generate momentum and keep it going.
Design and run training courses and workshops to support the marketing and communication functions and all their interfaces (R&D, purchasing, HR, finance but also partners, suppliers, etc.) towards more responsible practices.
Build a programme of events and produce content to mobilise and showcase employees or agents.
Recent assignments:
In the news on my blog.
Since 2005, I have examined how communication and marketing can align with the challenges of ecological transition. Click here to see my analyses, accounts and stories, and resource material (publications in French).
Conferences & podcasts.
I greatly enjoy speaking at conferences, alone or with others, in person or by videoconference, to raise awareness of the issues and (best) practices of more responsible communication and marketing.
Don’t hesitate to contact me.
My side activities.
